- Consumers Say Ads Are Now Less Informative About Products
MAD, Larissa Faw - Monday, January 26, 2015
The percentage of Americans who say advertising helps them learn about produc ...
- Most Consumers Don't Want Customer Service Via Social Media
The Social Graf, Erik Sass - Tuesday, January 20, 2015
Not so long ago, you would routinely hear predictions that social med ...
- This Ad Guy Wants You To Sniff Your Brand's Butt
Mediapsssst, Richard Whitman - Sunday, January 18, 2015
In perhaps the strangest manner ever, Connect Marketing Owner Clint Powell ...
- Algorithm Uses 'Likes' To Understand Personalities
Around the Net In MAD London, Sean Hargrave - Wednesday, January 14, 2015
Computers can read individuals as well as their partner and better th ...
- DMA Supports White House's Push For Data-Breach Law
PolicyBlog, Wendy Davis - Monday, January 12, 2015
President Obama's call for a national data breach notification law is bei ...
- Three In Four Campaigns Underperformed Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Three-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- Is Google Getting A Warning From Tesco?
London Blog, Sean Hargrave - Thursday, January 8, 2015
Google just might want to look at the Tesco story. Its demi ...
- Consumers Slow To Take Up Wearables
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
Consumers will be slow to warm to wearable technology in 2015 wi ...
- Top New Year's Resolutions For 2015 Focus On Money And Health
MAD, Larissa Faw - Tuesday, January 6, 2015
Many admit they don't believe in the strength of their own resolv ...