- Consumer Confidence On The Rise
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
GfK's UK Consumer Confidence Index has increased three points this month ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- CMOs Focus More On Tech To Automate Media Decisions
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2015
Blake Cahill, global head of digital and social marketing at Philips, manag ...
- Mississippi AG Appeals Order Blocking Google Investigation
Daily Online Examiner, Wendy Davis - Tuesday, March 24, 2015
Mississippi Attorney General Jim Hood has appealed an injunction that temporarily prohibi ...
- SMG's Global Expansion Plans For Audience Research Platform
MAD, Larissa Faw - Friday, March 20, 2015
The proprietary "consumer knowledge" platform combines media usage data in context wi ...
- FTC To Tackle Cross-Device Targeting
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
The Federal Trade Commission will hold a workshop in November examining priva ...
- Britons Are Switching Off Brands Which Bombard Them
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Over half (57%) of consumers are actively taking steps to avoid bran ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- Social Commerce Poised For Disruption: If You Can Beat 'Em, Joinem
The Social Graf, Erik Sass - Wednesday, March 11, 2015
After disrupting -- or at least discomfiting -- the traditional retail industry,t ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- Privacy 'Bill Of Rights' Faces Attack From All Sides
PolicyBlog, Wendy Davis - Tuesday, March 3, 2015
The White House's proposed privacy bill of rights, which dropped late Frid ...