- Pharma Needs To Learn To COPE
Marketing: Health, Daniella Koren - Friday, December 28, 2012
2012 has been a year of innovation in mhealth, wellness and preventi ...
- Netflix Aims For Exclusive Content, New Disney Deal
Marketing Daily, David Goetzl - Thursday, December 27, 2012
As the competition in the online streaming space (Amazon, Hulu, etc.) gai ...
- Netflix Aims For Exclusive Content, New Disney Deal
MediaDailyNews, David Goetzl - Thursday, December 27, 2012
Netflix is looking to differentiate itself through exclusive content, according to ...
- What SE[xperience]O Means In 2013
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 26, 2012
To predict changes in 2013 online search marketing, Gianluca Fiorelli analyzes Google ...
- Amazon Brings Kindle Singles To The UK
Around the Net In OMD Europe, Nina Lentini - Monday, December 24, 2012
The U.K. Kindle Singles store, launched Friday, includes 250 titles - includi ...
- IAB Tackles Engagement Issue
Online Media Daily, Gavin O'Malley - Thursday, December 20, 2012
The Interactive Advertising Bureau, along with Radar Research, have outlined three maj ...
- Mini Website Is Brand Central
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
For BMW's Mini division, MiniUSA.com and the digital strategy supporting it ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- Content Marketers Should Follow Top Brands
Around the Net In OMD Europe, Nina Lentini - Monday, December 17, 2012
Content marketers should take note of top brands and their "creative flair ...
- Guardian Regains Content Control From Facebook
Around the Net In OMD Europe, Nina Lentini - Sunday, December 16, 2012
After a year-long experiment that saw its Facebook "social reading" app ga ...
- How Bikram Yoga's Universal Concept Supports Search To Develop Content Marketing
SearchBlog, Laurie Sullivan - Monday, December 17, 2012
If a site visitor isn't a regular customer, who are they a ...
- A Look Into The Crystal Ball: Top Trends For 2013
Engage:Millennials, Emily Anatole - Friday, December 14, 2012
We track youth's habits and trends constantly, examining how Millennials, the large ...
- To Optimize Ads, Search Marketers Must Fix Message
Online Media Daily, Laurie Sullivan - Thursday, December 13, 2012
Content producers and search marketers will need to have a better understandi ...
- Agencies Looking For Managing Editors To Manage Content
SearchBlog, Laurie Sullivan - Friday, December 14, 2012
Agencies and marketing companies have begun to hire managing editors to suppo ...
- Why Content Marketing Makes Sense
Engage:Hispanics, Lee Vann - Thursday, December 13, 2012
Now that social media has become an integral part of most people ...
- Why I'm Not Sharing Your Delightful Content (Or Begging You To Share Mine)
Engage:Men, Keith Blanchard - Thursday, December 13, 2012
You're goofing off at work, minding your own business, watching baby duc ...
- Search Marketers Need Better Campaigns To Ensure Success
Online Media Daily, Laurie Sullivan - Wednesday, December 12, 2012
Some 45% of search marketers participating in an Omnicom study to ...
- Too Much Content Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
With every brand doing content marketing, have we saturated the market wi ...
- Nexus 7 To Be Content Trojan Horse For FT
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 11, 2012
"The deal confirms Nexus 7 maker Asus has struck terms with multip ...
- Old Navy Goes Social With BuzzFeed
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
Old Navy has gotten a lot of attention for its seasonal ...
- Automating Search Copy?
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 7, 2012
Content marketers may soon have a new automation tool to generate conten ...
- TV Midseason: CBS Debuts 'Golden Boy,' 'Rules' Returns
MediaDailyNews, Wayne Friedman - Thursday, December 6, 2012
In keeping with its relatively consistent programming strategy -- much beloved ...
- Google, Amazon Catch Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 5, 2012
Apple got it correct when it launched iTunes (content) to drive sal ...
- Gay TV: Gwist Partners With YouTube
Online Media Daily, Fern Siegel - Tuesday, December 4, 2012
Logo TV founder Matt Farber has a new idea -- and n ...
- Think Like a Newsroom: 4 Tips For Creating Content That Counts
Online Media Daily, Neil Mody - Tuesday, December 4, 2012
When it comes to building brand and audience, publishers have worn marketi ...
- Kenshoo, Shoutlet Deal Underscores Rise In Search, Social, Content
SearchBlog, Laurie Sullivan - Tuesday, December 4, 2012
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned a ...
- Accenture: Most Consumers Want Control Of Custom Deals
Online Media Daily, Laurie Sullivan - Friday, November 30, 2012
Misconceptions about personalization and privacy contributed to the slow start in onli ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Rucci To Head Bloomberg Media Content Sales
MediaDailyNews, Fern Siegel - Thursday, November 29, 2012
Josh Rucci, former senior executive at Getty Images, has joined Bloomberg Med ...
- How Do Real-Time Content Marketing Strategies Work?
SearchBlog, Laurie Sullivan - Friday, November 30, 2012
In his new book "Search & Social," iCrossing VP of Strategy R ...