- NFL Mobile With Verizon, Gillette, Microsoft, Yahoo
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, ...
- Super Bowl XLVIII Marks The 10th Anniversary Of The Wardrobe Malfunction That Changed TV
TVBlog, Ed Martin - Friday, January 31, 2014
It's hard to believe it has been ten years since Janet Jacks ...
- Fox Sports Digital Taps YouTube Space L.A. For New Series
Online Video Daily, Gavin O'Malley - Thursday, January 30, 2014
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped t ...
- Engaging Audiences With Content Via Owned, Earned And Paid Media
Engage:Affluent, Skip Brand - Wednesday, January 29, 2014
Marketing is all about story telling, right? And luxury brands often ha ...
- Toyota TeenDrive365 Looks At Parental Units
Marketing Daily, Karl Greenberg - Thursday, January 23, 2014
Toyota is running two digital series with a teen safety message ...
- Hollywood Can Find A New Golden Age By Promising An Escape To Moviegoers
Marketing: Entertainment, KC Cole - Thursday, January 23, 2014
For decades, Hollywood movies dominated our lives. The movies were our weeke ...
- Aristotle Had Virality Pegged
Around the Net In Media, Gavin O'Malley - Wednesday, January 22, 2014
As it turns, Aristotle figured out what makes content viral over 2,0 ...
- Coull Puts Video Inventory On LiveRail Platform
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Coull, a video monetization platform for digital publishers, this week announced ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Kahlua Scores With Pinterest-Driven Holiday Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 14, 2014
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes a ...
- Fox's Reilly Claims Nielsen Is Outdated, Pushes For Cross-Platform Metrics Acceptance
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
With many TV broadcasters continuing to suffer with weak viewership on the ...
- Content Changing Google Into Solutions Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
As Google moves to become a "solutions engine," which answers questions, rath ...
- YouTube, DreamWorks Animation To Co-Produce Original Programming
Online Video Daily, Laurie Sullivan - Sunday, January 12, 2014
YouTube and DreamWorks will collaborate to produce daily original programming that ...
- TV Nets Don't Synchronize Cross-Platform Screens
Online Video Daily, Gavin O'Malley - Thursday, January 9, 2014
Likely losing out on lucrative ad packages, TV networks are failing ...
- How To Build A Content Strategy On LinkedIn
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 9, 2014
LinkedIn has built functions during the past few years to support conte ...
- TBS Teams With Mobile App Drync For "Cougar Town" Promo
MAD, Larissa Faw - Tuesday, January 7, 2014
Wine serves as a key theme for the TBS sitcom "Cougar Town ...
- 2014: The Year Of 4K TV Content, Distribution
MediaDailyNews, Wayne Friedman - Tuesday, January 7, 2014
LAS VEGAS -- This year's 4K TV announcements are all about conten ...
- Search Optimization Practices, Problems And How To Fix Them
SearchBlog, Laurie Sullivan - Wednesday, January 8, 2014
There's nothing more aggravating than wading through a bunch of garbage ...
- Reality Shows Aim For Viewer Boost And Viral Buzz With New Promo Efforts
MAD, Larissa Faw - Monday, January 6, 2014
In a bid to boost viewer tune-in for network reality shows, ...
- Forbes Launches Social-Oriented Visual 'Stream'
MediaDailyNews, Gavin O'Malley - Monday, January 6, 2014
Forbes on Monday unveiled "Stream" -- a feature that allows readers ...
- Clear Channel, SFX Ink Electronic Music Deal
MediaDailyNews, Erik Sass - Monday, January 6, 2014
Clear Channel Media and Entertainment, formerly known as Clear Channel Radio, ...
- Giganettv's Real-Time Content Streams To Debut
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
Multitasking may hit new levels of complexity should Giga Entertainment Media effor ...
- Time, Glam Media, Forbes All Part Of New SMG Content Platform
Real-Time Daily, Tyler Loechner - Monday, January 6, 2014
Publicis' Starcom MediaVest Group this week announced it has launched a technolo ...
- McCann Production Unit Craft WW Faces Discrimination Suit
MAD, Steve McClellan - Friday, January 3, 2014
Craft Worldwide, the production unit of McCann Worldgroup, has been slapped wi ...
- How Creatives Use Google Glass For Stop-Motion Style Video
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Storytelling is one aspect of Google Glass. Richard Gray points to ...
- How Sales and Content Marketers Should Learn to Play Together Nice
Around the Net in Video, P.J. Bednarski - Friday, January 3, 2014
One of the biggest struggles between sales and marketing stems from understandi ...
- 3 Ways To Share Your Passion In 2014
Marketing: Green, Julie Livingston - Thursday, January 2, 2014
If your organization supports sustainability and a commitment to earth-friendly practices, t ...
- What Search Will Look Like In 2014
SearchBlog, Laurie Sullivan - Thursday, January 2, 2014
Ah, welcome -- we have officially entered 2014. Hang on, because sear ...