- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Wendy's Fans Grab Chance To Be 'Screenwriters'
Marketing Daily, Karlene Lukovitz - Thursday, April 24, 2014
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- Vizio Knows Moms Love Tech, Too
Marketing Daily, Aaron Baar - Wednesday, April 16, 2014
Lily Knowles, vice president of product marketing for Vizio, tells "Marketing Daily ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Fans Helped Design Mini Cooper Debuting At New York Auto Show
MAD, Larissa Faw - Wednesday, April 9, 2014
The new car will be car will be unveiled at the sh ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" t ...
- Southern Comfort In 'Go Drink Yourself' Social Promo
Marketing Daily, Karlene Lukovitz - Tuesday, April 8, 2014
To drive awareness and visits to its relaunched Web site, Southern Comfo ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Macy's Plays To Gen Y With Original Programming
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
The show is hosted by Jeannie "How do I look?" Mai. ...
- In Mobile Basket, Saatchi Scrambles Faberge Eggs
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2014
"Egg hunts are centuries old. But the app we designed, using Nomi ...