- Amazon Predictive Search Grabs 87% For U.S. Holiday Comparison Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2015
Apparently a push in advertising is paying off for Amazon during t ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Krispy Kreme Video Functions As Scannable Coupon
Marketing Daily, Karlene Lukovitz - Tuesday, December 8, 2015
The campaign targets consumers 25 to 54 who are past purchasers ...
- Link Mobile Ads to In-store Purchase With Mobile Coupons
Research Brief, Jack Loechner - Monday, November 16, 2015
While mobile advertising can be an effective way for companies to rea ...
- OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
Email Marketing Daily, Jess Nelson - Tuesday, November 10, 2015
OtherLevels today announced the launch of a new customer engagement marketing platfo ...
- Springbot Adds New Feature To Track ROI For Promotional Campaigns
Email Marketing Daily, Jess Nelson - Friday, November 6, 2015
Springbot, an ecommerce marketing platform, on Thursday announced a new coupon manageme ...
- Even Coupons Have Gone Programmatic
Programmatic Insider, Tyler Loechner - Wednesday, July 29, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- Consumers Want Convenience Of Mobile Coupons
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2015
The mobile wallet brings context to coupons. Brands can use Apple's Passbo ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Valassis, RSi Partner To Measure Sales Impact
MediaDailyNews, Erik Sass - Wednesday, July 1, 2015
Valassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- Coupons A Source Of Profit, Not Marketing Expense
Research Brief, Jack Loechner - Monday, June 29, 2015
According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affilia ...
- Consumers Don't Want To 'Pay' With Data, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, June 4, 2015
Americans might use loyalty cards for discounts, or surf the Web throu ...
- RetailMeNot Accuses Mary Kay Of Trying To Suppress Free Speech
Daily Online Examiner, Wendy Davis - Friday, May 22, 2015
Mary Kay's recent lawsuit against coupon aggregator RetailMeNot marks an attempt ...
- Jolly Time Campaign Encourages 'Unplugged' Popcorn Time Together
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Starting April 28, consumers can share their ideas and stories about wa ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Valpak Unveils Coupon App For Apple Watch
MediaDailyNews, Erik Sass - Wednesday, April 22, 2015
Digital coupons are coming to Apple Watch courtesy of Valpak, which ...
- Mary Kay Sues RetailMeNot Over 'Fraudulent' Coupons
Daily Online Examiner, Wendy Davis - Monday, March 16, 2015
Cosmetics company Mary Kay has sued coupon aggregator RetailMeNot for allegedly perpetrati ...
- Even Coupons Have Gone Programmatic
RTBlog, Tyler Loechner - Monday, March 16, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- GM's AtYourService Program Connects Marketers To Local Search In Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 6, 2015
General Motors will roll out a new wireless service this year th ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- OnStar's AtYourService Puts New Spin On 'Marketing Vehicle'
Marketing Daily - Top of the News, Thom Forbes - Monday, January 5, 2015
There may still be a few places on earth where consumers can ...
- Coupon App Users & the Search for Discounts
MobileShopTalk, Chuck Martin - Tuesday, December 30, 2014
The mobile coupon crowd is looking for deals. With the addition ...
- Holiday Stress Prompts Significant Sacrifice
Research Brief, Jack Loechner - Friday, December 19, 2014
According to BeFrugal's new survey, the holiday season causes stress in ov ...
- Mobile Coupon Redemption Influencing Online Buying
Research Brief, Jack Loechner - Friday, November 14, 2014
According to a commissioned study conducted by Forrester Consulting on behalf ...
- Why Visa Will Revolutionise How Marketers Drive Ecommerce And Footfall
London Blog, Sean Hargrave - Tuesday, October 28, 2014
Visa's announcement of a cashback service linked to its cards next ye ...
- Top Items Scanned: Food & Beverage, Electronics, Clothing
MobileShopTalk, Chuck Martin - Friday, October 10, 2014
Consumers continue to scan product codes in search of a deal. Sever ...
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
Mobile Insider, TJ Person - Thursday, September 25, 2014
For the past three years, marketers have been introduced to the advantag ...
- Non-Food CPG Products Garnered 25 Million More Coupons
Research Brief, Jack Loechner - Wednesday, September 10, 2014
According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed ...
- More Loyalty Coupons Coming to a Store Near You
MobileShopTalk, Chuck Martin - Friday, September 5, 2014
More routine shopping activity is migrating to mobile. As consumers continuously sh ...
- More Coupons Finding Mobile Shoppers
MobileShopTalk, Chuck Martin - Thursday, September 4, 2014
Mobile coupons are on the rise, which should come as no surpris ...