- CPG Brands And The Fight Against Fragmentation
Marketing: CPG, Ashley Deibert - Wednesday, December 31, 2014
Once upon a time, digital was viewed a complement to TV, b ...
- The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program
Marketing: CPG, Puneet Mehta - Monday, December 29, 2014
Mobile is the new first screen. On average, people check their phon ...
- Time To Refocus On CPG Marketing Analytics
Marketing: CPG, Robert Berkey, Conor McGovern - Wednesday, December 24, 2014
Compared to organizations in the retail, communications and financial services sectors th ...
- There's No Place Like Restaurants For The Holidays?
Marketing: CPG, Karyn Hall - Wednesday, December 17, 2014
The holiday season is in full swing, which means office parties, ti ...
- Three Ways CPG Brands Can Be More Like Lifestyle Brands
Marketing: CPG, Susan Frech - Monday, December 15, 2014
In a meeting last month, the brand manager from a CPG bra ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Re-examining Trade And Consumer Marketing In A Consumer-Controlled World
Marketing: CPG, Michael Bollinger - Wednesday, December 10, 2014
Consumers are voting at an accelerated rate for brands that enable customizat ...
- Research In Review: 5 Must-Read Reports From 2014
Marketing: CPG, Scott Jones - Wednesday, December 3, 2014
It seems like December is the time of the year that ma ...
- Marketing All Star: Tom Bick
MediaPost All Stars, Larry Dobrow - Tuesday, December 9, 2014
Tom Bick has a resume that would make Homer Simpson jealous. H ...
- Brands Get Personal With One-to-One Apps
Marketing: CPG, Bex Bartolo Wicks - Tuesday, December 2, 2014
CPG brands are typically known for their price wars and mass messagin ...