- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
AdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Comscore Integrates Roku In Cross-Platform Measurement Solution
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Users can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- DirecTV Adds 605 For Measurement, Analytics
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
605's capabilities will add more visibility into lower-funnel metrics, including sales lif ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- VideoAmp Platform Adds TransUnion Marketing Analytics
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Integration allows campaign performance measurement across TV, digital, and optimize media a ...
- Fubo Taps iSpot.tv For Reach Measurement
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
The cross-platform measurement solution enables reporting impressions to households not reachable v ...
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
CIMM looks to explore and identify ways to address the lack ...
- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Advanced TV Insider, Karlene Lukovitz - Friday, March 17, 2023
Marcus, now on CIMM's board, says measurement is "a team sport, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TV
Research Intelligencer, Robert Williams - Wednesday, February 22, 2023
This younger group spends more time watching non-premium video and playing vid ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
Advanced TV Insider, Karlene Lukovitz - Friday, February 10, 2023
Marketers report finding ways to work around "currency" and cross-channel measurement issue ...
- DoubleVerify Earns MRC Accreditation For Attention Metrics
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
The accreditation spans DV's display and video attention metrics for desktop, mobi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
Research Intelligencer, Robert Williams - Friday, December 2, 2022
Marketers are seven times more likely than average to say they s ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., Germany
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Capabilities available for Roku media running through its OneView platform. ...
- New TV Measurement Solution Integrates Ad-Serving Data, Creative Personalization
Digital News Daily, Karlene Lukovitz - Wednesday, June 15, 2022
InnovidXP is designed to provide a 360 view of the TV ecosyste ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Over-The-Top Ad Spend Grows With Share of TV Viewing
Research Intelligencer, - Wednesday, March 2, 2022
Total over-the-top ad spend last year reached about $1.3 billion in t ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Super Bowl Halftime Show Drives Highest Ad Viewership
Research Intelligencer, - Monday, February 21, 2022
The linear TV and streaming video audience for the halftime show jump ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Deloitte Digital Tapped As 605 Exchange Development Partner
Digital News Daily, Karlene Lukovitz - Friday, January 14, 2022
The Deloitte "experience consultancy" will be the exclusive software and development provid ...
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
Digital News Daily, Karlene Lukovitz - Thursday, January 13, 2022
Publicis Media will be the first media holding company to work wi ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- Big Brands, Agencies Join NBCU Measurement Innovation Forum
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
Advertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen a ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Wearables" will help Nielsen modernize its portable people meter to be us ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
Digital News Daily, Karlene Lukovitz - Friday, July 23, 2021
CTV fully on-screen metrics, video filtering and additional new solutions are new ...