- Olympic App Revamps As Sports Hub
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
NBC is taking an Olympics app that served as a TV Everywhe ...
- Retailers Make M-Commerce Gains
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
A recent IBM benchmark report showed that mobile commerce accounted for 1 ...
- Cox Throws 'Football' Campaign Cross-Platform
MediaDailyNews, David Goetzl - Thursday, August 23, 2012
Cox Communications, the country's third-largest cable operator, is looking to football ...
- Hallmark Hearts New TV Brand Tagline
MediaDailyNews, Wayne Friedman - Wednesday, August 22, 2012
Hallmark Channel just unveiled a new tagline and brand image: "The Hea ...
- IPTV Push For Multiscreen Viewing
MediaDailyNews, Wayne Friedman - Monday, August 20, 2012
As with other multichannel TV providers, IPTV companies delivering TV and oth ...
- Viewers Trust Local TV Most
MediaDailyNews, Wayne Friedman - Friday, August 17, 2012
In a continuing era of declining trust in news, local TV ne ...
- WWE's 'Raw' Syncs Mobile, Broadcast
MediaDailyNews, David Goetzl - Friday, August 17, 2012
There may come a time in the not-too-distant future when a prime-ti ...
- The Whole Story: Media And The Daily Commute
MediaDailyNews, Mike Bloxham - Thursday, August 16, 2012
Whether consumed while traveling, just before leaving or arriving home, or ju ...
- Yahoo's Olympics Coverage Draws 2B Page Views
Online Media Daily, Mark Walsh - Thursday, August 9, 2012
Yahoo has struck gold again at the Olympics. The Web giant sa ...
- News Corp: Broadcast TV Dips, But Cable Returns Solid Results
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
For its fiscal fourth quarter ending in June 2012, News Corp. sa ...
- Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Digital Generation, which offers a campaign management platform, has an arrangement wi ...
- Most Olympic Viewers Happy With Overall Coverage
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Despite criticism about tape-delayed coverage, Olympic research says about one-quarter of NBC ...
- Nielsen Adds Cross-Platform Ad Metrics
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Nielsen has added a new layer to its cross-platform advertising measurements. "Niels ...
- Cable Ad Sales Dip 7%, Impact Viacom Revs
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
Weak advertising sales for Viacom's cable networks -- which include MTV a ...
- TV Cos. Deliver Multiplatform Targeted Ads Via BlackArrow
MediaDailyNews, David Goetzl - Wednesday, August 1, 2012
BlackArrow hopes to gain a toehold in addressable advertising. The company's n ...
- Comcast: NBC Broadcast Revs Drop, Cable Climbs
MediaDailyNews, Wayne Friedman - Wednesday, August 1, 2012
Comcast's NBCUniversal broadcast properties had tough second-quarter financial results -- but i ...
- London 2012 - Ultimate Disruption?
MediaDailyNews, Mike Bloxham - Wednesday, August 1, 2012
With all the shenanigans over in London right now surrounding the Olymp ...