- Microsoft Unveils Insights to Complement TV Campaigns with Digital
Marketing Daily, David Porter - Tuesday, September 24, 2013
TV and online video are often depicted as being in "platform war ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- U.S. Media Spend: Cable TV, Digital, Mags Record Upswing
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
U.S. media spending slipped a bit in August, but is up f ...
- TV Exposure Drives More New Customers To Brands Vs. Digital
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Not all media is created equal when delivering new and old consume ...
- LGBT Sites Still Rule LGBT Media Consumption Vs. Trad Media
MediaDailyNews, Erik Sass - Tuesday, September 17, 2013
Lesbian, gay, bisexual and transgender people around the world are avid consume ...
- National Advertising Division Tells Comcast To Revise Triple-Play Ads
Online Media Daily, Wendy Davis - Monday, September 16, 2013
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Busine ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- It's Complicated: Cross-Platform Behaviors Emerge
Data and Targeting Insider, Steve Smith - Monday, September 9, 2013
A new study of cross-screen media consumption shows just how profoundly devi ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- How Google, Microsoft Capitalize On Music Service Audio Ads Tied To Search Engine Queries
SearchBlog, Laurie Sullivan - Monday, September 9, 2013
Music services from Google and Microsoft will become profitable if they capitali ...
- Adidas Cross-Channel Sports Campaign Drives Foot Traffic
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
Tagga has created a cross-channel campaign for adidas and sports retailer LI ...
- The Mobile Measurement And Metrics Miasma
Mobile Marketing Daily, - Tuesday, September 3, 2013
While metrics standardization and consistency are critical to advancing mobile media spen ...