- AOL To Mesh Ad Tech Stack Into 'One' Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born fr ...
- Ad Spend Flat In 2013, But Cable TV Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
U.S. advertising spending barely inched up in 2013 over the previous ye ...
- Retro Meets Digital During TV Land's 'Hot In Cleveland' And 'Soul Man' Extravaganza
TVBlog, Ed Martin - Wednesday, March 26, 2014
In an ironic turn, the network that specializes in original programming wi ...
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric vi ...
- 'USA Today,' Yahoo Strike Sports Content Deals
MediaDailyNews, Erik Sass - Wednesday, March 19, 2014
Sports video is a perennial favorite for advertisers trying to connect wi ...
- TBS Sitcom "Cougar Town" Has Big Second-Screen Tie-In With Target Tonight
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Target will feature dozens of products on a new episode of t ...
- Opera Expands Tech For More Online Platforms
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Opera Software has expanded its Opera TV Snap technology to more onli ...
- Retailers, Subscription Networks Could Lead Cross-Device Targeting Efforts
Around the Net in Real-Time, Tyler Loechner - Friday, March 7, 2014
AdExchanger has posted an article taking a look at the "dark horse ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Acro ...
- Screen Time: TV Time-Shifted Viewing Rises Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2014
Traditional TV consumption rose ever so slightly when looking at live a ...
- Women Log More Time Than Men On Mobile Apps, Web
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2014
Smartphone users spent 89% of the time spend on media through ...
- Disney-Dish's Ground-Breaking TV/Streaming Deal Disables AutoHop For ABC
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
Dish Network and Walt Disney Co. have reached what the companies s ...
- Mobile Video Audience Tops 100 Million In Q4, More Time On Mobile Web
Mobile Marketing Daily, Mark Walsh - Wednesday, March 5, 2014
Consumption of mobile video in the U.S. might best be described ...
- Innovid and Atlas Solutions Team Up On Advanced Ad Platform
Online Video Daily, P.J. Bednarski - Wednesday, March 5, 2014
Atlas SoIutions, the ad server and measurement platform purchased from Microsoft ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, t ...