- Datasift To Offer Two Years Of Tweets To Marketers
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
For as little as GBP635 a month, any business can access a ...
- Legolas Teams With 6 Data Partners
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Online ad platform Legolas Media has added six additional major data provide ...
- Boomers, What's Your Data Worth?
Engage:Boomers, Nick Lucente - Monday, February 27, 2012
It's apparent that Boomers represent a significant segment of Web and soci ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Working With Consumers to Build Better Services From Their Data
Data and Targeting Insider, Steve Smith - Friday, February 24, 2012
"Big data" was the dominant trope throughout this week's OMMA Data &am ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- Lotame Sets Up G.O.A.L
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2012
Lotame plans to announce Wednesday the launch of a platform that optimiz ...
- BloomReach Launches, Optimizes Discovery In Search, Social
Online Media Daily, Laurie Sullivan - Wednesday, February 22, 2012
Alumni from Google, Cisco and Facebook will officially launch a digital sear ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Independent Data Analysis Aids Credibility
Online Media Daily, Mark S. Zagorski - Tuesday, February 21, 2012
Submitting their data to the scrutiny of third-party auditors helps build ...
- ANA: TV Media Budgets Up, Aided By STB Data
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
New research from the Association of National Advertisers and Forrester shows 7 ...
- Attribution Could Get A Bit Sticky, But Worth It
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 8, 2012
Attributing data from cross-channel marketing strategies will become the next hurdle f ...