- Government Data Initiative Utilizes Ad Industry Strategies
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
The National Science Foundation and the National Institutes of Health announced ...
- Marketing Departments Suffer A Dearth Of Big Data
Research Brief, Jack Loechner - Thursday, March 29, 2012
According to the Columbia Business School and the New York American Marketi ...
- Agencies: Place Data, Tech Advances In Context
Online Media Daily, Laurie Sullivan - Tuesday, March 27, 2012
The advertising industry will hit an inflection point this year with t ...
- Ad Researchers Shift Pursuit From Perfection To Holistic Grail
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Speaking on a panel at the Advertising Research Foundation conference, agency executiv ...
- Viacom Surrounds Advertisers With Cross-Platform Data Tool
MediaDailyNews, Wayne Friedman - Wednesday, March 21, 2012
Upping its emphasis on metrics across traditional TV and new digital medi ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- Adobe's Project Midas Expands Predictive Marketing Tools
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Adobe Systems will push deeper into online marketing, adding features in t ...
- Marketers Have Data Flow Issue
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
The Marketing Measurement In Transition Study conducted by Columbia Business School's Cent ...
- What To Do With All That Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 14, 2012
Marketers agree customer data drives marketing decisions. Good thing because advertisers contin ...
- Marketers Lag Behind In Data Collection
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
"We've seen an increase in the amount of data, but we a ...
- Tag Management Becomes Serious Ad Business
Online Media Daily, Laurie Sullivan - Friday, March 9, 2012
Tag management companies have begun stepping up services for collecting and blocki ...
- Enterprise DMP Will Require Companies To Merge Data Silos
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 7, 2012
Real-time optimization and ad technologies that pull information from databases to ser ...
- Sprint Campaign Focuses On Data Limitation
Marketing Daily, Aaron Baar - Sunday, March 4, 2012
"The way people are consuming data on their phones, consumption is goi ...
- DoubleVerify Offers Data To RTBs
Online Media Daily, Gavin O'Malley - Monday, March 5, 2012
To further pique interest in online ad verification among buyers and seller ...