- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- Datalogix Lands $45M Round Of Financing
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Datalogix, a data provider with a focus on connecting online ads ...
- 'NYT' Leaked Innovation Report Points To Search Marketing, Social, Data Silo Challenges
SearchBlog, Laurie Sullivan - Thursday, May 29, 2014
"The New York Times" produces more than 300 URLs daily, but med ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- Scientists: Strong Narratives Key To Successful Solicitations
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 27, 2014
Call us incredulous, but some data scientists claim to have discovered t ...
- Leveraging Big Data To Improve TV Targeting Precision
Audience Buying Insider, Joe Abruzzo - Friday, May 23, 2014
Big data now represents the next step in improving television program selecti ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- Big Data, Small Data, Smart Data
Metrics Insider, Yoav Naveh - Tuesday, May 20, 2014
Big Data is one of the most trending buzzwords -- and perha ...
- Internal Memo Shows 'NYT' Under Siege
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
Close on the heels of the sudden, unexpected, and largely unexplained departu ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- Acxiom Acquires LiveRamp, Wants To Build 'Neutral' Audience Grid Anyone Can Plug Into
Real-Time Daily, Joe Mandese - Thursday, May 15, 2014
In a sign of just how important plumbing has become in Madis ...
- Will U.S. Citizens Get The Chance To Edit Search Results?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 14, 2014
Europeans may soon get the opportunity to request that Google, Bing a ...
- Internet Of Things To Be All Around Us In 2025
MoBlog, Mark Walsh - Wednesday, May 14, 2014
The Pew Research Center weighs in today with a new report ...
- Adobe Steps Up Focus On Real-Time, Predictive Media Buying And Analytics
Real-Time Daily, Laurie Sullivan - Wednesday, May 14, 2014
Accurately predicting campaign performance across desktops and mobile platforms requires skill, b ...
- Resistance Is Futile: Just Put On The Wearable Web And Enjoy It
Data and Targeting Insider, Steve Smith - Tuesday, May 13, 2014
One UK researcher believes that the frenetic activity around wearable media ...
- Experience Vs. Privacy - The Marketer's Dilemma
Marketing: Travel, Todd Wilson - Monday, May 12, 2014
As marketers, we tend to get very excited by new technologies ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- Turn On The APIs: DSP Unveils 3 New APIs
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Demand-side platform (DSP) Turn on Thursday announced the availability of new AP ...
- Snapchat Settles Privacy Charges
Online Media Daily, Wendy Davis - Thursday, May 8, 2014
The Federal Trade Commission said Thursday that messaging service Snapchat agreed ...
- Demandbase Unveils Ad Management Dashboard, Rounds Out Cloud Marketing Suite
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out i ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- How Digital Footprints Are More Telling Than Big Data: 5 Tips
SearchBlog, Laurie Sullivan - Thursday, May 8, 2014
Getting personal with consumers online requires brands to know their existing a ...
- comScore Agrees To Settle Class-Action By Panelists
Online Media Daily, Wendy Davis - Wednesday, May 7, 2014
Measurement company comScore has tentatively agreed to resolve a class-action lawsuit broug ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Entelo Hiring Algorithm Searches Social Sites For Gender, Race, Ethnicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 5, 2014
An algorithm developed by Entelo claims to offer a search tool th ...
- Making Sense Of Data
Email Insider, David Baker - Monday, May 5, 2014
This quote spurred me to think this past week: "He uses statisti ...
- White House Warns 'Big Data' Can Lead To Discrimination
Online Media Daily, Wendy Davis - Thursday, May 1, 2014
Personalized ads and content can offer benefits to consumers, but also c ...
- Marketers Lack Social Budgets, But Investments Growing In 2014
Data and Targeting Insider, Laurie Sullivan - Thursday, May 1, 2014
North American marketers on average use 7.5 different social tactics when reachi ...