- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2014
Book deals giving readers an inside look at some of the mo ...
- NBCUx Extends Programmatic Digital Ad Sales Tech
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
With the debut of NBCUx, NBCUniversal says it will now extend t ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
Data and Targeting Insider, Steve Smith - Tuesday, September 30, 2014
Social network Ello takes a principled stand against advertising and data brokerin ...
- Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
Automation is the rage on Madison Avenue, but much of the foc ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
MediaDailyNews, Erik Sass - Wednesday, September 24, 2014
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Google To Open $773 Million Netherlands Data Center
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 24, 2014
A new data center in the Netherlands will cost Google 600 milli ...
- Sideswipes
MediaDailyNews, Katie Meier - Wednesday, September 24, 2014
With this series I aim to explore the collisions of media a ...
- Simulmedia, Nielsen Team To Measure Small Cable Nets
MediaDailyNews, Wayne Friedman - Tuesday, September 23, 2014
Simulmedia and Nielsen are joining up in a venture to measure smal ...
- Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
Mobile Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
A strong mobile commerce infrastructure remains many retailers' top competitive weakness headi ...
- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
Real-Time Daily, The Editor - Monday, September 22, 2014
A story in the Sept. 22nd edition of Real-Time Daily ("Now ...
- A Voyage To Uranus
Garfield at Large, Bob Garfield - Monday, September 22, 2014
We have our answer: 9 1/2 years. That is how long t ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- Programmatic Essential For Mondelez in 'Data Arms Race'
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Programmatic ad trading has a "bad reputation" with many marketers perceiving ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
London Blog, Sean Hargrave - Friday, September 19, 2014
Programmatic will always receive positive and negative comments and headlines. However, wh ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Google Reports Government Data Requests Rising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2014
Demand for information from Google and YouTube from United States authorities ro ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- Using Big Data To Get Ahead Of The Game-And To Win
Marketing: Sports, Jim Yang - Tuesday, September 16, 2014
There's little doubt that we live in an era that's all abo ...
- Razorfish's Kathuria Sounds Off About Digital Strategy
MediaDailyNews, Mark Walsh - Thursday, September 11, 2014
Vik Kathuria in April was named global chief media officer at Public ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...