- SitoMobile, Live Ramp Team To Up Brand Targeting
Mobile Marketing Daily, Ben Frederick - Friday, July 31, 2015
Mobile engagement platform SITO Mobile announced Friday a partnership with LiveRamp, ...
- Horizon Sets Up New Division To Navigate Advanced TV Buying
MAD, Larissa Faw - Wednesday, July 29, 2015
Horizon said it will integrate its television innovation efforts with its nation ...
- Publishers Using Google AdSense Face Consent Policy Across EU
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2015
Google will require Web sites using its AdSense advertising service and DoubleCli ...
- Digital Marketing Skills Gap -- Could Sky's Trust In LinkedIn Data Rescue London?
London Blog, Sean Hargrave - Monday, July 27, 2015
Sky found with the help of LinkedIn data that the tech skil ...
- NY Bank Regulator Eying IM Software Startup Symphony
Around the Net in Mobile, Gavin O'Malley - Thursday, July 23, 2015
Instant messaging software startup Symphony Communication Services has drawn the attention ...
- Senators Want FCC To Restrict Behavioral Advertising By Broadband Providers
PolicyBlog, Wendy Davis - Wednesday, July 22, 2015
The Federal Communications Commission should prohibit broadband providers from sharing information abo ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- Media Companies Side With Spokeo In Fight Over Incorrect Data
PolicyBlog, Wendy Davis - Monday, July 20, 2015
Consumers should not be able to pursue lawsuits for "technical violations" ...
- IBM's Changing Roll Requires A Spinoff
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2015
IBM's push into marketing makes some believe Big Blue should spin o ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key ...
- Zeta Interactive Closes $125M Funding, Plans US, UK Growth
MediaDailyNews, Laurie Sullivan - Wednesday, July 15, 2015
Big data and analytics company Zeta Interactive said Wednesday it has clos ...
- Not Everybody Confident About The Information They Collect
Research Brief, Jack Loechner - Thursday, July 16, 2015
According to a new survey by Acuant, 55% of respondents currently re ...
- Making Sense Of All That Data
MAD, Jason Harrison - Friday, July 10, 2015
CMOs and their teams are increasingly buried by numbers, facts and detai ...
- Consumers Devalue Databases With False Information
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Privacy concerns and unwanted marketing are the top reasons for consumers givi ...
- Brands Need To Show Rewards For Customer Data To Ensure It's Clean
London Blog, Sean Hargrave - Friday, July 10, 2015
The secret is out the bag. Consumers know their data is wor ...
- Manchester City's Owner Signs Data Deal To Coordinate Marketing Across Clubs
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
Manchester City FC is aiming to coordinate marketing activities and data shari ...
- How YouTube Came to Value Time-Spent Over Clicks
Around the Net in Video, Gavin O'Malley - Monday, July 6, 2015
Looking back to 2012, Business Insider considers YouTube’s decision to prioritize t ...
- Internet of Things And The Next Wave Of Targeting Data
Data and Targeting Insider, Steve Smith - Tuesday, July 7, 2015
The Internet of Things will turn every item on every store she ...
- It Takes More Than Just Data
Metrics Insider, Sherrill Mane - Tuesday, July 7, 2015
The spring season of industry conferences, upfronts and Newfronts is starting ...
- Cabelas Finds A Way To Manage Mounds Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2015
Companies often talk about the massive teams of data scientists and t ...
- Valassis, RSi Partner To Measure Sales Impact
MediaDailyNews, Erik Sass - Wednesday, July 1, 2015
Valassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- Possibility Of New Laws Send Brands To Monitor Behavior Across Sites
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2015
Laws like the Harmful Digital Communications bill that passed in New Zeala ...