- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Real-Time Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Je ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'
Show Daily, Philip Rosenstein - Tuesday, August 23, 2016
"Brands and agencies that understand the nature of cross-platform audiences will ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Show Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin th ...
- Why CA's API Management Tool Powers CNN Election App
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 22, 2016
CA Technologies is getting exposure for its data-centric API management tool throu ...
- Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of Customers
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Lotame announced the launch of a data product that can be integrat ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- The How, What And Why Of Sharing Data With The U.S.
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
It's more than two years since a then little-known privacy campaigner decid ...
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Real-Time Daily, Joe Mandese - Friday, August 5, 2016
MDC Partners' Varick Media Management this morning unveiled the release of REC ...
- Comcast Wants To Sell Search Data To Advertisers As Consumer Bargaining Chip
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2016
Comcast, owned by NBCUniversal, could sell search and Web data to advertise ...
- Email Marketers Can Protect Their Brands From Data Hacks
Email Marketing Daily, Jess Nelson - Tuesday, August 2, 2016
Email phishing has significantly increased this year, and the first quarter ...
- Evergage Releases Data Hub For Personalized Marketing
Email Marketing Daily, Jess Nelson - Monday, August 1, 2016
Personalized marketing company Evergage has released a product that connects silos ...
- Apple Strengthens Do-Not-Track On iPhones And iPads
PolicyBlog, Wendy Davis - Tuesday, August 2, 2016
Apple's new operating system, iOS10, will prevent ad networks from using iPhone ...