- YouTube Slam Could Yield Treasure Trove of Data for Marketers, Aid Video Discovery
VidBlog, Daisy Whitney - Wednesday, December 28, 2011
You're probably watching the cute baby polar bear video anyway. (Wait. Don ...
- Affectv Socializes Images, Ads
Online Media Daily, Laurie Sullivan - Saturday, December 24, 2011
Affectv engineers are working on a series of products to make advertisi ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- Microsoft Accelerates Rollout In Yahoo, AOL Display Deal
Online Media Daily, Laurie Sullivan - Friday, December 16, 2011
Data has become one of the most important pieces in the recent ...
- Nexage Debuts Private Mobile Ad Exchange
Online Media Daily, Mark Walsh - Wednesday, December 14, 2011
Nexage, which operates a real-time bidding marketplace for mobile advertising, has launch ...
- Leverage Customer Data To Turn Browsers Into Buyers
Metrics Insider, Josh McFarland - Friday, December 9, 2011
Online shoppers are more distracted than ever. As the count of e-commer ...
- How To Turn Data Into Knowledge And Action
Online Media Daily, Kevin Lyons - Thursday, December 8, 2011
What marketers need is a way to capture, analyze and apply a ...
- Social Signals Create The Next Version Of Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2011
Gurbaksh Chahal believes he's created the next version of behavioral targeting. H ...
- Sociocast Raises $1.5M For Tech Development
MediaDailyNews, Fern Siegel - Thursday, December 1, 2011
Sociocast, a provider of big data analysis and human behavior prediction too ...
- Omnicom's Annalect Will Merge Offline And Online Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 30, 2011
With Annalect, Omnicom Media Group is quietly rolling out a strategy identifyi ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- Will comScore Data Validation Help Calm Advertisers' Fears?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2011
comScore has begun to validate eXelate's audience intent data. Measuring the audien ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Digital Benefits From Shifts in Holiday Shopping Behaviors
Data and Targeting Insider, Steve Smith - Friday, October 21, 2011
Cash-strapped, house-poor, expecting a double dip, American consumers are facing the holid ...
- Scripps, Cox Use Citrus To Measure Audience
Online Media Daily, - Tuesday, October 4, 2011
Scripps Networks, the National Hockey League, Cox Media Group, InvestingChannel and Marti ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- DataXu Helps Advertisers Target Facebook Ads
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
DataXu will unveil DX Social Monday, expanding the role of the demand-si ...
- LiveIntent Raises $8 Million To Develop Email Platform
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
LiveIntent has raised $8 million in Series B funding led by Shas ...
- Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data
Online Media Daily, Laurie Sullivan - Friday, August 19, 2011
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Mond ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- ValueClick Acquires Dotomi
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
For search marketers augmenting campaigns with display targeting, the ad world beca ...
- Is This The Dawn of the Data Decade?
Online Media Daily, Rich Astley - Monday, July 25, 2011
Data-driven, real-time acquisition of online media is a major area of opportuni ...
- Kantar Expands Data Deal With Charter
MediaDailyNews, David Goetzl - Tuesday, July 12, 2011
Kantar, which offers measurement streams based on set-top-box data, said it h ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- Experian Marketing Enlarges Adobe Partnership
Online Media Daily, Gavin O'Malley - Tuesday, June 21, 2011
Experian Marketing Services announced an expanded partnership with Adobe to provide two-w ...
- Kantar, Experian Team To Integrate Better Demo Data
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
Looking to give advertisers better targeting, Kantar Media is partnering with Experi ...
- Visible Amps Up Focus On Agency Channel
Online Media Daily, - Tuesday, May 10, 2011
With increasing numbers of agencies requesting greater amounts and types of soci ...
- Data Security Breaches Will Lead To Costly Boondoggles
On Media, Diane Mermigas - Friday, April 29, 2011
Even as interactive technology has made media and communications more useful, ...