- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
Media audience researcher GfK MRI has struck deals with three of t ...
- Time For Creatives To Stop Reminiscing And Accept Data Is King
London Blog, Sean Hargrave - Thursday, March 27, 2014
Has London really lost its creativity? Are agencies really out there ju ...
- Digitaria's Three Steps To Better Data Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 26, 2014
How fast would a baseball need to travel to reach Digitaria's twelf ...
- Honest-ly: Personalization Boosts Conversions For The Honest Company
Data and Targeting Insider, Steve Smith - Tuesday, March 25, 2014
Jessica Alba's product subscription service for busy moms was a personal servi ...
- Why Marketers Are Failing At Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 25, 2014
Having the ability to quickly identify and correct mistakes has traditionally be ...
- What If Marketers Could Target Ads Based On How Fast Someone Types?
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 24, 2014
Mobile devices can tell a great deal about human behavior, such ...
- Why Login Data Is So Powerful
Online Media Daily Europe, Volker Ballueder - Monday, March 24, 2014
After examining big data last month, I thought of exploring login dat ...
- Rules For Wearable-Tech Data
Online Spin, Cory Treffiletti - Wednesday, March 19, 2014
Wearable technology is poised for exponential growth over the next three year ...
- Yandex Acquires KitLocate, Integrates Geolocation Into Mobile Search Team
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develo ...
- What'sApp Founder Denies Data Sharing Ad Deal With Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Jan Koum has blogged to set the record straight. Despite rumours ...
- Data Finds Active Voters, At The Ballot Box And Cash Register
Marketing: Politics, Jon Mandel - Tuesday, March 18, 2014
When Barack Obama won reelection in the fall of 2012, the marketi ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Viamedia Taps Ex-Cablevision Exec As COO
Real-Time Daily, Tyler Loechner - Friday, March 14, 2014
Viamedia, a company with its own TV ad exchange, has appointed K ...
- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefi ...
- CQuotient Mines Customer Data To Create Targeted Ads
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 12, 2014
Cambridge, Mass.-based CQuotient aims to help retailers boost sales by mining custom ...
- Edward Snowden Calls Attention To Vulnerable Internet Companies @SXSW
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2014
Too many companies view security and encryption as an afterthought. A cand ...
- Your Car Is Following You: Will It Be A 'Data Monster'?
Data and Targeting Insider, Steve Smith - Monday, March 10, 2014
The next big thing in data tracking, targeting and privacy worries? Y ...
- Okay, Brands Collect Customer Data. Now What?
Show Daily, Laurie Sullivan - Saturday, March 8, 2014
AUSTIN -- Who owns shared or transnational data, and which data h ...
- Sharing Is Caring: U.S. Not #1 In Video Shares (Not Even Top 15)
RTBlog, Tyler Loechner - Friday, March 7, 2014
Pop quiz: When it comes to sharing videos, where does the U. ...
- Yahoo Terminates Google, Facebook Sign-Ins To Improve Ad, Content Targeting
SearchBlog, Laurie Sullivan - Wednesday, March 5, 2014
Okay -- it's not fair for me to only suggest Yahoo wan ...