- Foursquare To Charge Big Companies To Access Local Databases
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 27, 2014
The free ride could soon be over for larger businesses that re ...
- Marketers: Plug In These Numbers
Research Brief, Jack Loechner - Friday, June 27, 2014
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, N ...
- Fan Fervor? Facebook, Score Posts Dominate World Cup Social Media Behavior
Data and Targeting Insider, Steve Smith - Tuesday, June 24, 2014
How and why are World Cup fans actually using hyper-connected social network ...
- Balancing 1-To-1 Marketing Vs. 'Being Creepy'
Online Spin, Cory Treffiletti - Wednesday, June 18, 2014
Data-driven marketing is a hot topic, but how data-driven should you becom ...
- The Bean Counters Are Watching: Programmatic About To Get Scrutinized
Data and Targeting Insider, Steve Smith - Tuesday, June 17, 2014
Programmatic platforms are no longer attracting just chump change. As the investme ...
- Marketers Need Attitude Adjustment To Increase Success With Data, Content, Tools
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 11, 2014
Organizational impediments appear to create the biggest challenges as more brands strugg ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Human Demand To Let Others Buy Against Its Mobile Audience Data
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Human Demand, a mobile demand-side platform (DSP), is expected to next we ...