- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation ...
- Data Quality Challenges Run Deeper Than Marketers Think
Data and Targeting Insider, Laurie Sullivan - Tuesday, August 12, 2014
Some 93% of companies believe data is essential to their marketing succes ...
- L.A. Tourism Taps Mediaocean's MBuy
MediaDailyNews, Erik Sass - Monday, August 11, 2014
The Los Angeles Tourism & Convention Board has appointed MBuy to hand ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- Retention Science Secures $7 Million To 'Nurture Interests' Through Data
MediaDailyNews, Laurie Sullivan - Thursday, August 7, 2014
Retention Science will announce Friday that it has secured $7 million ...
- Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red
SearchBlog, Laurie Sullivan - Thursday, August 7, 2014
While IT takes charge of the technology across companies, 51% of marketi ...
- BloomReach Powers Data Across Media, Devices To Personalize Web Site Content
Data and Targeting Insider, Laurie Sullivan - Thursday, August 7, 2014
Learning from the way consumers jump devices and media, BloomReach rolled o ...
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
Data and Targeting Insider, Steve Smith - Friday, August 1, 2014
The disconnect between what people say they think about online privacy a ...