- Australia's MCN Taps AOL's Adap.tv To Create Private Programmatic TV Exchange
Real-Time Daily, Tyler Loechner - Friday, October 31, 2014
Multi Channel Network (MCN), one of Australia's largest media advertising companies, h ...
- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- The Perils Of Repeatedly Retargeting
Data and Targeting Insider, Laurie Sullivan - Friday, October 31, 2014
The more a consumer gets targeted by one message on television, t ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...
- Zicam Brand Embraces Programmatic, Quadruples Digital Spend
Around the Net in Real-Time, Tyler Loechner - Monday, October 27, 2014
The Wall Street Journal has reported that cold remedy medication brand Zic ...
- Gender And Age Impact Mobile Path To Purchase
Data and Targeting Insider, Steve Smith - Tuesday, October 28, 2014
When it comes to charting the path to purchase within product categorie ...
- Retargeters: The Truth Is Out - We All Hate You
London Blog, Sean Hargrave - Monday, October 27, 2014
It's the most annoying part of digital marketing. Look up a produ ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Beacons Enter the World of Sports, Airports & Now a Car Show
MobileShopTalk, Chuck Martin - Tuesday, October 21, 2014
Beaconing is not only for retail. Because beacons can trigger mobile interactio ...
- Beyond Reach And Frequency: Targeting Moods, Modes, Screens And Situation
Data and Targeting Insider, Steve Smith - Monday, October 20, 2014
One of the salient themes of OMMA Chicago's first day was t ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- Mobile App Publishers Make A Move For TV
MediaDailyNews, Christian Henschel - Friday, October 17, 2014
As technology advances rapidly in the mobile sphere, we'll see more tailore ...
- Shopkick Beaconing: $500 Million in 12 Months
MobileShopTalk, Chuck Martin - Wednesday, October 15, 2014
Though it's still early in the beacon aspects of the mobile commer ...
- Will You Invite Facebook To Your Nooner?
Online Media Daily, George Simpson - Thursday, October 9, 2014
Facebook this week announced a new advertising tool for "location-aware ads" th ...
- Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
London Blog, Sean Hargrave - Thursday, October 9, 2014
The second Facebook begins talking about allowing users to be anonymous, y ...
- Apple, Google And The I 'Mecosystem' In The Age Of You
SearchBlog, Laurie Sullivan - Thursday, October 9, 2014
The Age of You requires brands to build tighter, seamless experiences a ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Bitly Creates Tracking, Analytics Vertical
Data and Targeting Insider, Laurie Sullivan - Thursday, October 2, 2014
Bitly expanded its Certified Partner Program Wednesday by creating a vertical with ...
- Gimbal, Urban Airship Team for Beaconing
MobileShopTalk, Chuck Martin - Wednesday, October 1, 2014
The road to beaconing is being extended. Beacon maker Gimbal and a ...