- Zeotap Raises $1.3 Million, Launches Data Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platfo ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom Large
MobileShopTalk, Chuck Martin - Friday, November 14, 2014
Samsung says it is getting into beaconing in a big way. T ...
- Beaconing Joins the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Thursday, November 13, 2014
Beacons continue to find their way into more parts of the mobi ...
- The Great Cookie Debate - A Shift Ahead?
Search & Performance Marketing Daily, Jamie Gungler - Thursday, November 13, 2014
Many vendors offer typical ad-serving solutions for display, with few options ...
- Pew Study: Two Thirds Say Gov't Should Limit Ways Advertisers Use Personal Data
PolicyBlog, Wendy Davis - Wednesday, November 12, 2014
Almost two out of three Americans think the government should limit h ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- On-Target, Off-Message: Political Advertising Looking For Something To Say
Data and Targeting Insider, Steve Smith - Thursday, November 6, 2014
In the latest political campaign cycle, marketers embraced advanced data analytics a ...
- Beacons Rolling into the Market by the Thousands
MobileShopTalk, Chuck Martin - Wednesday, November 5, 2014
While beacons themselves don't really do a lot, they're going to cau ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
MobileShopTalk, Chuck Martin - Tuesday, November 4, 2014
The beacon tidal wave is growing. Following a successful three-month trial ...