- In Mobile, Timing Is Everything
Data and Targeting Insider, Steve Smith - Monday, December 22, 2014
Like personal people meters, mobility is giving us insight into the mod ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...
- Big Data? What About Using The Data You Already Have Better?
London Blog, Sean Hargrave - Thursday, December 18, 2014
Big Data sounds great -- but what about the data you alrea ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- Cross-Channel Chatter And Building Better Stories
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 12, 2014
Talking the talk of cross-channel marketing and post-silo infrastructure is way ahe ...
- Facebook Tools Offer Improved Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Facebook is promising publishers "better targeting" and "more intelligence" with the laun ...
- YouAppi Builds Mobile Predictive Technology To Find Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 10, 2014
Many times mobile apps are dead in the water even before consume ...
- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- Tracking Is Easy; Persuasion Is Hard
Marketing: Politics, Ray Kingman - Tuesday, December 9, 2014
The 2014 election cycle was all about implementing core campaign toolsets fuel ...
- 'People' Taps Poshly For Consumer Intel
MediaDailyNews, Erik Sass - Monday, December 8, 2014
"People" magazine is moving to expand its access to audience data throu ...
- Beacons Living in the Shadow of Mobile Holiday Shopping
MobileShopTalk, Chuck Martin - Wednesday, December 3, 2014
In the world of mobile commerce, all attention has been focused ...