- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- Beacons Open Up Prospects For 'Physical Retargeting'
Data and Targeting Insider, Steve Smith - Monday, February 16, 2015
A Unilever test in Sweden recently showed how beacon technology can ...
- Behemoth Beaconing: Groupon, Facebook, Shazam
MobileShopTalk, Chuck Martin - Friday, February 13, 2015
Another indicator of the magnitude and coming impact of beacons is th ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Beacons & Meeting Consumer Needs
MobileShopTalk, Chuck Martin - Wednesday, February 11, 2015
Beacons are so small yet such a big deal. That was o ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- Eyeview's New Strategy Chief Has Something Specific He'd Like To Say
VidBlog, P.J. Bednarski - Wednesday, February 4, 2015
"When we started talking about online marketing, the promise always was: 'You' ...
- When It Comes To Apps, Target Your Partners, Not Just Consumers
Data and Targeting Insider, Steve Smith - Monday, February 2, 2015
The competition for app visibility and for users' in-app mindshare will overwhe ...