- Do You Want to Shop Where They Analyze Your Eye Movements?
Email Insider, Peter Moloney - Tuesday, March 31, 2015
I was reading a news item recently about another startup in t ...
- For Programmatic TV Buying, Small Can Be An Advantage
Data and Targeting Insider, Steve Smith - Friday, March 27, 2015
For a small agency working with a small budget, programmatic TV placemen ...
- Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
Around the Net In MAD London, Sean Hargrave - Wednesday, March 25, 2015
In a session at Ad Week Europe yesterday, Sky Media launched thr ...
- Applying Audience Data To Search Engine Marketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 24, 2015
Data management strategies integrated with search engine marketing will allow marketers ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- SMG Rolling Out Pace Panel 'Knowledge Platform'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Starcom MediaVest Group (SMG) has begun the global expansion of its Pa ...
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
London Blog, Sean Hargrave - Friday, March 20, 2015
As marketers plan for the year of the Data Management Platform, it ...
- Yahoo Data Added To BrightRoll's DSP
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Yahoo has beefed up the data available via BrightRoll, the programmatic vid ...
- Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 18, 2015
Large companies like General Motors and Sony have a slew of exper ...
- DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
Real-Time Daily, Tyler Loechner - Tuesday, March 17, 2015
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-b ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand markete ...
- Esurance Wants To Stay Master Of Its Own Data Domain
Data and Targeting Insider, Steve Smith - Sunday, March 15, 2015
The digital native brand built its own DMP, runs its own programmat ...
- SXSW: esurance To Ad-Tech And Trading Desks: Stop Pretending To Be Transparent
Show Daily, Steve Smith - Sunday, March 15, 2015
The programmatic ecosystem should be on notice: as brands get savvier abo ...
- Marketers Missing Out On Using Search Data For Retargeting
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
A report published yesterday by The Boston Consulting Group says brands th ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Google, Facebook Make Separate Plans For Global Wireless Networks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
While Google plans to launch its own mobile phone network, as ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...