- Programmatic Mobile Targets Lawn Nerd Behaviors For Scotts
Data and Targeting Insider, Steve Smith - Monday, June 29, 2015
The lawn care brand Scotts used programmatic data to find not on ...
- About.com Opens Data-Rich Content Creation Idea Studio
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
With billions of pieces of data collected daily from searches on i ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they s ...
- Flipboard Claims User Curation Drives Content Sharing
Data and Targeting Insider, Steve Smith - Monday, June 22, 2015
As new styles of news aggregation, curation and personalization emerge, publishers a ...
- Customers Don't Care About Your Data; They Care About How You Make Them Feel
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, June 22, 2015
Let's put the data down for a minute knowing that if ...
- Is Google Tabling A Bid For Dunnhumby?
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Sky News has learnt that Google is in talks with US buyo ...
- Salesforce Steps Into Ad Tech Via 5 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Salesforce is using the weight of Big Data to expand into t ...
- Report: Audience Measurement Companies To Grow Revenue 25%
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 17, 2015
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising wi ...
- AdRoll Extends Beyond Retargeting, Offers Marketers Prospecting Tech
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Since launching in 2007, AdRoll has been focused solely on retargeting. N ...
- Great Article, But What About The Data, Facebook And Apple?
London Blog, Sean Hargrave - Tuesday, June 16, 2015
Facebook and Apple news services will be more convenient for consumers a ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Mobile Insider, Steve Smith - Tuesday, June 16, 2015
The newly released Apple Watch has prompted predictable but understandable worries abo ...
- What Marketers Really Think About Using Search Data To Acquire, Retain Customers
SearchBlog, Laurie Sullivan - Tuesday, June 16, 2015
Some 64% of marketers participating in a survey believe that by combini ...
- CMOs Struggle To Analyse Data Effectively
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
While the majority of CMOs recognise the importance of using data ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- EBay's Phuong Nguyen Warns Marketers Against 1950s Reliance On Demographics
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Marketing briefs still focus on engaging consumer segments, whether it's "baby boomers ...
- Do An eBay And Ditch Demographics For Attitudes And Context
London Blog, Sean Hargrave - Wednesday, June 10, 2015
It's odd, isn't it? We have never been able to collect mo ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- TargetSpot Launches Data-Driven Digital Audio Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
TargetSpot, a digital radio ad network, is the latest audio player ...
- Mobile Ad Impact Is Proximity- And Category-Sensitive
Data and Targeting Insider, Steve Smith - Wednesday, June 10, 2015
Proximity matters when it comes to mobile ad effectiveness, but not a ...
- Consumers Don't Want To 'Pay' With Data, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, June 4, 2015
Americans might use loyalty cards for discounts, or surf the Web throu ...
- Sign Me Up: Stoking The Subscription Economy
Data and Targeting Insider, Steve Smith - Tuesday, June 2, 2015
Consumers are looking for convenience and optimal selection, and so subscription servic ...