- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016
RTBlog, Tobi Elkin - Monday, December 28, 2015
Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2015
The Living Planet Aquarium was drowning in unorganized data, impacting all leve ...
- How Will Bernie Use That Data?
Marketing: Politics, Gary Kreissman - Wednesday, December 23, 2015
There has been a major uproar in political media about the Bern ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- PaperG's Victor Wong Says Rich Media Is Dead
RTBlog, Tobi Elkin - Friday, December 18, 2015
PaperG CEO Victor Wong predicts the death of rich media, the ri ...
- Unambiguous Consent For Data Enshrined In New EU Regulation
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
The European Union has finally agreed on the text of its n ...
- MediaMath's Joanna O'Connell: You Can Have Lots of Data & Still Suck At Marketing
RTBlog, Tobi Elkin - Tuesday, December 15, 2015
Joanna O'Connell joined ad tech company MediaMath as chief marketing officer aft ...
- Ted Cruz Campaign Hires Firm To Profile Voters
Real-Time Daily, Felicia Greiff - Monday, December 14, 2015
The presidential campaign of Texas senator Ted Cruz has mined data ...
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be Fake
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Venture Beat reported Thursday that a study by mobile ad tech fi ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- MediaMath Partnership Turns Skimlinks Into Data Provider
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 9, 2015
MediaMath has partnered with Skimlinks to give brands and agencies access ...
- Location Data Fine-Tuned To Aid Advertisers
Mobile Marketing Daily, Ben Frederick - Tuesday, December 8, 2015
Location data is a golden goose for mobile marketers, but one ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- Apple Patent Application Shows How to Use Beacons to Track iPhones for Advertisers
Around the Net in IoT, Chuck Martin - Thursday, December 3, 2015
Apple has applied for a patent covering its iBeacon system, the poorly understo ...
- Google Denies Abusing Data In Its Google Apps For Education Program
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 4, 2015
The Electronic Frontier Foundation (EFF) accused Google of collecting and storing da ...
- Tracking The Shopper Experience: Q&A With Connexity's Craig Teich
MediaDailyNews, Charlene Weisler - Wednesday, December 2, 2015
Craig Teich, EVP global sales, Connexity, has a deep background in digit ...
- Data Matching To Become Top Focus In 2016
Data and Targeting Insider, Laurie Sullivan - Tuesday, December 1, 2015
Data matching will replace attribution as one of the major topics acro ...
- The Price Of Data On The Black Market
SearchBlog, Laurie Sullivan - Wednesday, December 2, 2015
Consumer credit card numbers, log-in information and other stolen financial data se ...
- Programmatic Experts Keen for Integrating TV and Digital Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 1, 2015
Marketers and agencies are trying to figure out how to manage t ...
- 5 Predictions For 2016: Connexity's Craig Teich Says Fraud & Viewability Concerns Persist
RTBlog, Tobi Elkin - Tuesday, December 1, 2015
Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-par ...