- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniya ...
- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investme ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- NCM-Strata Deal Puts Cinema Ads Into TV Spot Media Systems
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2016
NCM says its in-theater media inventory is expected to be available ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- IAB Releases New Lexicon On Data Segments, Techniques
Real-Time Daily, Tobi Elkin - Friday, January 22, 2016
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segmen ...
- Social Tech-Oriented Canvs Raises $5.6M To Build Sales, Marketing Teams
Social Media & Marketing Daily, Ben Frederick - Thursday, January 21, 2016
Canvs CEO Jared Feldman says the money will be used to bui ...
- Etihad Airways Appoints Lowe Open
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Etihad Airways has appointed Lowe Open as its first global direct marketi ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- Foot-Tracking Cookies That Collect Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 13, 2016
A London-based team of data scientists at Hoxton Analytics have developed ...
- Finding New Audiences For Marketers WIll Involve Mobile Prospecting
RTBlog, Tobi Elkin - Monday, January 4, 2016
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstiller ...