- Data Will Help Charities Raise Funds And Restore Trust
MAD London, Lizi Zipser - Monday, February 29, 2016
Charities are under fire for fund-raising tactics -- could data be t ...
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Johnnie Walker's global brand director, Guy Escolme, believes that the combination ...
- Facebook And Amazon Raise Concerns About Consumer Data At Mobile World Congress
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
Adweek reports on a panel discussion during Mobile World Congress focusing ...
- Drawbridge Expands Beyond Ad Tech
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
TechCrunch has an interesting profile of Drawbridge which is looking beyond i ...
- Quantifind Secures $30M In Funding From Data Strategy
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 24, 2016
Quantifind has secured $30 million in funding led by global investment fi ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- Data Democracy -- Co-Ops Help Everyone Target Like Google And Facebook
MAD London, Alicia Navarro - Wednesday, February 24, 2016
Rivalling Google and Facebook -- sharing data in a trusted co-operative mea ...
- Consumers Are Learning Our Secret - Their Data Has Value!
MediaDailyNews, JR Little - Thursday, February 18, 2016
Whether we like it or not, we are all in the da ...
- Nielsen Takes Controlling Stake In Nielsen Catalina, Doubles Down On Measuring Buying Behavior
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
AdExchanger reports that Nielsen is increasing its ownership stake in Nielsen Catali ...
- Mobile Strategy Takes Center Stage In 2016 Race
Red, White & Blog, Philip Rosenstein - Thursday, February 11, 2016
As far as reaching voters online, mobile trumps desktop, in addition ...
- Big Data For Big Cities: The Civic Benefits Of Google Street View And Yelp
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Forbes reports that even as people generate more data than ever befor ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- Latino Vote Skews Younger And Is Growing Fast
Red, White & Blog, Philip Rosenstein - Wednesday, February 3, 2016
In the 2012 cycle, there were 23.3 million eligible Latino voters. Th ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...