- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Earlier this month, Ghostery revealed that it is "in discussions with leadi ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Monday, April 25, 2016
GfK MRI has partnered with data management platforms (DMPs) to develop ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Audience technology provider YuMe on Monday sent a letter to stockholders ...
- Life Time Personalizes Fitness With Salesforce Marketing Cloud
Email Marketing Daily, Jess Nelson - Friday, April 22, 2016
Life Time, a chain of fitness centers operating in the United Stat ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-Time
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Digital marketing company Yes Lifecycle Marketing announced the release of a n ...
- The Rise Of The Balanced Marketer
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Marketing automation company Act-On Software unveiled a new integrated suite of automati ...
- Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
Email Marketing Daily, Jess Nelson - Wednesday, April 20, 2016
The Marketing Cloud arms race continued Tuesday as Oracle announced a seri ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- Zuora, Time Inc. Partner To Provide End-to-End Subscription Solution
Publishers Daily, Sara Guaglione - Tuesday, April 12, 2016
Zuora Inc., the provider of subscription services for publishers like 'The Guardian ...
- Lloyds Bank Uses Local Data For Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 12, 2016
Adam & Eve/DDB has partnered with Google for a data-inspired digital post ...
- Yieldbot Names GroupM's Chris Copeland As President
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Ad-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- 33Across Integrates New Audiences Into Oracle Data Cloud
Real-Time Daily, Tobi Elkin - Tuesday, April 12, 2016
Publisher monetization platform 33 Across on Tuesday announced a collaboration with Orac ...
- IBM Assesses Its Place In The Changing Marketing-Tech Landscape
Around the Net in Real-Time, Tobi Elkin - Friday, April 8, 2016
What's next for IBM after the news last week that it hir ...
- How Do You Get Better At Targeting People Who Ignore You?
Data and Targeting Insider, Sean Hargrave - Monday, April 4, 2016
How do you get better at targeting people who are ignoring yo ...