- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Demandbase To Acquire Spiderbook
Email Marketing Daily, Jess Nelson - Thursday, May 26, 2016
Demandbase announced the planned acquisition of data startup Spiderbook late Tuesday, ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Beacons Reach Beyond Retail To Banking, Horse Racing, Search
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
While still the potential darling of retailers, beacons are moving way o ...
- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing t ...
- Ensighten Tag Management Expands Data Collection For IBM's Cloud Exchange
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 25, 2016
Ensighten, an enterprise tag management provider, envisions a world where its clien ...
- Bluecore Gets Predictive
Email Marketing Daily, Jess Nelson - Tuesday, May 24, 2016
Digital marketing company Bluecore announced the general availability of Predictive Audiences ...
- Evergage For Email Launches
Email Marketing Daily, Jess Nelson - Tuesday, May 24, 2016
Cloud-based marketing platform Evergage announced the general availability of Evergage for Ema ...
- The Truth About Cross-Device Data Quality
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle writ ...
- Criteo Launches Dynamic Email Retargeting Solution
Email Marketing Daily, Jess Nelson - Friday, May 20, 2016
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predicti ...
- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- Why Programmatic Actually Matters To Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
MediaMath Global CMO Joanna O'Connell talks about the next generation of data-driv ...
- The Data Tsunami Is Coming
Publishing Insider, Ari Rosenberg - Thursday, May 19, 2016
The premium publishing business online is an unequivocal disaster because we opera ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Amazon Adds Alexa Voice Assistant To Fire TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Amazon announced Tuesday plans to add Alexa voice features to Fire T ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
- AwesomenessTV Grows With GenZ And Millennial Moms
VidBlog, P.J. Bednarski - Thursday, May 12, 2016
AwesomenessTV is now on 31 platforms and pays rapt attention to t ...
- Explain It Like I'm Eight: First- Vs. Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Ad Age's new video series "Explain It Like I'm Eight" is geni ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta
Email Marketing Daily, Jess Nelson - Thursday, May 12, 2016
Adobe announced upgrades to its marketing, document and creative cloud services Wednesd ...
- Your Potential Voter Will Look At Their Phone Today
Marketing: Politics, Ariel Deitz - Thursday, May 12, 2016
When we sit down with political campaign planners, there is little ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- If It's Not The Snapchat Election, What Is It?
Red, White & Blog, Philip Rosenstein - Tuesday, May 10, 2016
Going back to the presidential election in 2000, digital media have be ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Is data-driven targeting causing marketers to limit their reach, to a poi ...
- You Are What You Play: Spotify Expands Data Use
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Spotify has teamed up with Krux to use streaming music data f ...