- Sizing Up 2016's Upfront: An Advanced TV Buyer's Take
Audience Buying Insider, Karlene Lukovitz - Friday, July 29, 2016
Samantha "Sam" Rose, VP, director of video investment for HorizonAdvanced, talks abo ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Social Data To Dominate Online Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
Social data is becoming a key part of online marketing campaigns. B ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- Broadway Gets A Standing Ovation From Retargeting
Data and Targeting Insider, Laurie Sullivan - Thursday, July 21, 2016
Telecharge, the official ticketing agency for most of New York City's theatre ...
- Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 19, 2016
Wal-Mart Store Inc.’s data chief is leaving the retailer to join Neuste ...
- NetApp Boosts Engagement, Identifies Customer Segments With Adobe
Email Marketing Daily, Jess Nelson - Monday, July 18, 2016
NetApp, a data management and cloud storage solution, boosted Web site engageme ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creativ ...
- Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement th ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...