- Group M Unifies Data Under (m)Platform Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, November 30, 2016
The new Group M division, called [m]Platform, aims to "unify" data fr ...
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Advertiser spend on consumer data onboarding is expected to grow in t ...
- Tapad Appoints Igor Elbert Data Science Lead
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Tapad, a provider of cross-device marketing technology, on Monday named data scien ...
- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...
- Solving The Cross-Device Dilemma
Real-Time Daily, Lara Mehanna - Wednesday, November 23, 2016
While cross-device technology enables marketers to link devices across screens, establishing attributi ...
- Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- As World Gets Smaller, So Do Ad Campaigns -- But Not Small Enough
Real-Time Daily, Victor Wong - Tuesday, November 22, 2016
Digital advertising requires creating unified, but also diverse and personalized experiences. Bran ...
- Autobytel Partners With Videology To Bring Auto Consumer Data To Video Advertisers
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Videology, a provider of converged TV and video advertising, announced a partnersh ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- The 'Cardinal Sin' Of Data Collection
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2016
Capturing consumer data without using it to personalize messages should become ...
- Datorama Taps LiveRamp To Enhance Its Person-Based Marketing
Real-Time Daily, Philip Rosenstein - Wednesday, November 2, 2016
Datorama, a marketing analytics firm, announced on Tuesday that it has enter ...