- New Role At Marketers: Data Translator
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 28, 2016
A gap between data analysts crunching the numbers and decision-makers in t ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Thomas Cook Moves Into Addressable TV For New Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Thomas Cook is shifting money into online video and addressable TV advertisi ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- CMO Council Says Data Will Drive Customer Experience In 2017
MediaDailyNews, Laurie Sullivan - Tuesday, December 13, 2016
Some 43% of marketers say it is difficult to aggregate and centrali ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's complet ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- AOL CEO Tim Armstrong Optimistic About Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
AOL Chief Executive Tim Armstrong told an audience at Business Insider's Igniti ...
- The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at T ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Throtle To Use Drawbridge's Connected Consumer Graph
Real-Time Daily, Philip Rosenstein - Monday, December 5, 2016
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, ...
- Newspaper Data-Pooling Project In Jeopardy
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
Flaws in the viability of Project Juno have come to light wi ...