- COREMedia Shakes Up Core Management Team, Replaces Langrock
MediaDailyNews, - Wednesday, December 3, 2008
COREMedia Systems, the Fairfield, NJ-based company that is the leading developer a ...
- MediaBank Acquires MediaPlex, Picks Up Doner, Martin Agency, Others
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
In a move that helps consolidate the fringe players competing against t ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executiv ...
- Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
Marketing Daily, Aaron Baar - Monday, February 25, 2008
[Direct Mail] Valpak will send promotional packs to 43 million American household ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- PennySaver is now PennySaverUSA.com
Online Media Daily, - Tuesday, January 22, 2008
Harte-Hanks has renamed its print publication the PennySaver, a direct mail shopp ...
- Acxiom's New Chief Plans To Focus On Mobile
Online Media Daily, Tameka Kee - Friday, January 18, 2008
Although new Acxiom Corp. CEO John Meyer doesn't officially take the rei ...
- DMA To Let Consumers Opt Out Online
Marketing Daily, - Wednesday, January 9, 2008
The Direct Marketing Association (DMA) plans to enhance DMAChoice with the late ...
- Email Focus: Working the A-List
OMMA Magazine, Tim Judson - Wednesday, April 2, 2008
"Grow the list!" is a cry heard by e-mail marketers everywhere ...