- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can elimina ...
- Leave Past Practices In The Past
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Most marketers are too comfortable acting on proxies, past practices, and "be ...