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January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
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January 19, 2017, NY
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January 25, 2017, NYC
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January 26, 2017, New York City
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March 7 - 10, 2017, Austin
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March 11, 2017, TX
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March 19 - 22, 2017, AZ
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April 12, 2017, NYC
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April 23 - 26, 2017, FL
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April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
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May 31 - June 3, 2017, FL
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June 4 - 7, 2017, FL
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June 25 - 28, 2017, TBD
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June 28 - July 1, 2017, EU
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September 19, 2017, NYC
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December 7 - 10, 2016, UT
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December 4 - 7, 2016, UT
November 17, 2016, CO
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Future of Media
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Marketing Sports: Soccer in America
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OMMA at Advertising Week
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Results for database marketing
Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devolve ...
Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too much ...
Insider's Guide To New EU Data Regulations
Email Insider Europe, Sean Hargrave - Wednesday, March 9, 2016
Email marketers, tech teams and copywriters must act now to inform and ...
Plonked Helps You Find The Right Business Lead
Search Marketing Daily, Jess Nelson - Thursday, March 3, 2016
San Francisco-based startup Plonked announced the launch of a new B2B search ...
Where Does The Data Go After A Presidential Campaign Is Suspended?
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
takes a look at what becomes of data after a presidential ...
Data Will Help Charities Raise Funds And Restore Trust
MAD London, Lizi Zipser - Monday, February 29, 2016
Charities are under fire for fund-raising tactics -- could data be the ...
Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Johnnie Walker's global brand director, Guy Escolme, believes that the combination of ...
Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday to ...
IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being a ...
PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday targeted ...
Sanders Staffer Fired For Snooping On Clinton Data
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 18, 2015
The DNC restricted the Bernie Sanders campaign’s access to a national voter ...
McDonald's Sets Out DMP Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
McDonald's is taking more ownership of its customer data with a sharper ...
BA Hires Creston Unlimited To Make CRM Data Work Harder
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
British Airways (BA) is looking to work its customer data harder with ...
Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single view ...
Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targeting. ...
M&S Hit By Customer Data Glitch
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Marks & Spencer was forced to suspend its Web site last night ...
Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is one ...
AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
AOL's UK MD Hamish Nicklin warned marketers that "terrible use of data" ...
Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketing, ...
Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example is ...
Mars Explains Why It Wants To Handle Data Without Third Parties
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Mars is waking up to the value of its owned data -- ...
The Big Numbers in The Internet of Things
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Some of the numbers associated with the Internet of Things are striking. ...
Companies Still Struggle To Collect, Implement Customer Data
Email Marketing Daily, Jess Nelson - Wednesday, September 30, 2015
While email boasts a high ROI as an effective method of digital ...
The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is the ...
83% Capture IoT Data, 8% Make the Most of It
Connected Thinking, Chuck Martin - Tuesday, September 22, 2015
Connected things lead to masses of data and that's where the black ...
11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more data ...
Three Proven Steps To Data-Driven Marketing
Online Spin, Cory Treffiletti - Wednesday, August 19, 2015
Data-driven marketing is a complicated business, but there's still a simple way ...
IoT Marketing Base to Triple to 39 Billion Connected Devices
Connected Thinking, Chuck Martin - Tuesday, July 28, 2015
The overall size of the market of the Internet of Things keeps ...
Amazon's Next Two Decades Will Be All About Data And Content
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
While the first 20 years of Amazon were about goods and logistics, ...
Consumers Devalue Databases With False Information
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Privacy concerns and unwanted marketing are the top reasons for consumers giving ...
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