- [In]Sight:Mind Over Matter
Media Magazine, Graeme Hutton - Monday, February 2, 2009
Do you think you are successful? Ambitious? In this era, when o ...
- Lower Income CPG Shopper Growth Outpacing Others
Research Brief, Jack Loechner - Friday, February 27, 2009
According to a study from by Resources, Inc., lower-income households' Consumer Produ ...
- Advertising To Social Networkers Tricky
Research Brief, Jack Loechner - Thursday, February 26, 2009
A recent study by InsightExpress, exploring participation trends across social networks, ...
- When Your Audience Outgrows You
Engage:Kids 6-11, Bobbie Carlton - Tuesday, February 24, 2009
To engage with tweens, marketers must first capture their attention, then the ...
- Boomers: The Middle Frontier
Marketing Daily, Chip Walker - Monday, February 23, 2009
We've historically assumed that identity is formed in youth, so we thi ...
- Social Media Marketing Is A Multicultural World
Engage:Hispanics, Felipe Korzenny, Lee Vann - Thursday, February 19, 2009
Social networking services allow people to organize and enhance their relationships onlin ...
- Foundations Can Teach Safety By Partnering With Marketers
Engage:Kids 6-11, Paul Vitrano - Tuesday, February 17, 2009
Marketers of ATVs and motorbikes reach families and sell their vehicles throu ...
- Bi-lingual Hispanics Live With Ease in Both Worlds
Research Brief, Jack Loechner - Monday, February 16, 2009
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardle ...
- Spanish-language Facilitators Share Their Best Tips
Engage:Hispanics, Katrina Lerman - Thursday, February 12, 2009
One solution to engaging less-acculturated Hispanics -- and generating organic word ...
- Five Things You Should Know About Kids And The Internet
Engage:Kids 6-11, Anne Marie Kelly - Tuesday, February 10, 2009
For American kids ages 6-11, the Internet is much more of ...
- Make Your Marketing Dollars Pay: Target Tweens
Engage:Hispanics, Alicia Morga - Friday, February 6, 2009
To effectively reach Hispanic tweens, you need to do your research. Li ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- The Way To A Kid's Stomach Is Through The Mom
Engage:Kids 6-11, Amy Henry - Tuesday, February 3, 2009
Two-thirds of moms want provide something for lunch that their kids wi ...
- African-Americans in the Advertising Industry
Research Brief, Jack Loechner - Monday, February 2, 2009
A new study by Bendick and Egan Economic Consultants, released in Januar ...
- Market: What a Girl Wants
OMMA Magazine, Lynn Russo Whylly - Monday, February 2, 2009
It's a proven fact that women do the majority of the shoppin ...