- John Lewis Morphs TV Ad Into Valuable Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The department store unleashed its much anticipated Christmas 2012 commercial on Novemb ...
- Bad Marketing Hurts JCP
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Robert Passikoff, president of N.Y.-based Brand Keys, explains what happened to J. ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if th ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings e ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...