- Hubspot Reportedly Hires Morgan Stanley For IPO
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, February 28, 2014
Marketing software provider Hubspot has reportedly hired Morgan Stanley to handle i ...
- Mobile Use Impacts Digital Marketing, But Budgets Lag
Research Brief, Jack Loechner - Friday, February 28, 2014
According to a study from Econsultancy and SEMPO, summarized by Marketing Chart ...
- A Glimpse At Excellent Long-Form Online Ads From All Over The World
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Worldwide, brands are learning that the way to consumers' hearts is throu ...
- Crimson Hexagon Partners With Turkey's Adba International
MAD Boston, Val Brickates Kennedy - Tuesday, February 25, 2014
Boston's Crimson Hexagon, a maker of social media analytics software, announced Tuesd ...
- Oracle Buys BlueKai For $400M
Around the Net in Search Marketing, Gavin O'Malley - Monday, February 24, 2014
Oracle has bought digital marketing data veteran BlueKai for a reported $4 ...
- Domain Name Association Signs Up 8 New Global Members
MAD Boston, Val Brickates Kennedy - Monday, February 24, 2014
The Domain Name Association, or DNA, announced Monday that eight new organizatio ...
- Carbonite Names PAN As Agency Of Record
MAD Boston, Val Brickates Kennedy - Monday, February 24, 2014
Carbonite has named Boston-based PAN Communications as its global agency of recor ...
- First Bitcoin ATM In U.S. Installed In Boston's South Station
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, February 19, 2014
Today, the Hub became the home of the country's first Bitcoin A ...
- GateHouse Media Is On The Hunt For Acquisitions
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
GateHouse Media returned to the public markets last week for a seco ...
- '47 Brand Hires The Fantastical For Branding Campaign
MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
Sports apparel marketer '47 Brand said Tuesday that it has hired Boston-bas ...
- Brands Are (Finally) Driving The Innovation In Digital
Online Spin, Cory Treffiletti - Wednesday, February 12, 2014
For the very first time, brands, rather than direct-response advertisers, are drivi ...
- Boston College-Spawned Jebbit Grows By Linking Marketing With Learning
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
Leave it to a bunch of college students to craft a start ...
- Propel Marketing Partners With Beasley Broadcast Group
MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
Propel Marketing announced Tuesday that it will provide online marketing solutions ...
- Search Marketers Troubled Over Measuring Social and Mobile ROI
SearchBlog, Laurie Sullivan - Tuesday, February 4, 2014
Marketers continue to struggle with measuring their return on investment in ...