- College Choice Ranks Best Master's In Marketing Degrees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 29, 2016
Emerging technologies such as augmented and virtual reality and voice-activated search, ...
- How Big Data Helps CEOs In China
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 28, 2016
A KPMG survey of CEOs In China found that 57% of tho ...
- Out-Of-Home Is Far From Out Of Sight
MAD London, Mark Jackson - Thursday, December 22, 2016
For too many marketers, however, it's out of mind -- leaving ...
- Digital, Social Opportunities For Marketers In 2017
Social Media & Marketing Daily, Ulrik Bo Larsen - Thursday, December 22, 2016
The digital marketing landscape is in a constant state of flux, a ...
- Snap Gears Up With Ad Tech
Programmatic Insider, John Motavalli - Wednesday, December 21, 2016
According to Recode, Snap has acquired San Francisco-based ad tech firm Fli ...
- TV Spend Down $1 Billion In 2016 From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Due, in large part, to Donald Trump's scant advertising on TV, Borre ...
- How Google Sold Rover.com On Growth
SearchBlog, Laurie Sullivan - Tuesday, December 20, 2016
Google initially helped Rover.com by writing a few thousand versions of mobile-specif ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- Consumers More Likely To Open Marketing Emails During Holidays
Email Marketing Daily, Jess Nelson - Monday, December 12, 2016
Online shoppers are 68% more likely to open a retailer's email duri ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-Fold
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- Chatbots: 1:1 Messaging at Scale
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The idea of one to one messaging at scale is considered t ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Coca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critica ...
- Flashtalking Partners With Tapad For Attribution Modeling
Real-Time Daily, Philip Rosenstein - Monday, December 12, 2016
Flashtalking, an ad server, announced positive results from its partnership with Tapa ...
- Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs
MAD, John Montgomery - Thursday, December 8, 2016
The relationship between consumers and advertising is changing. Advertising has fueled t ...
- Digilant Launches Platform To Educate Clients On Programmatic Marketing
Real-Time Daily, Philip Rosenstein - Thursday, December 8, 2016
Digilant, a programmatic media company, announced on Wednesday the launch of Digila ...
- Rubicon Project Launches Project Awesome, Giving Consumers Control Over Ads
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Rubicon Project on Wednesday announced the private beta launch of Project Awesom ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...