- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Ford And WSJ Office Network Partner For Traffic Updates
Digital Outsider, Erik Sass - Friday, November 19, 2010
Ford is helping commuters get home with less time spent sitting ...
- AMS Bows New Measurement System For OOH
MediaDailyNews, Erik Sass - Wednesday, November 17, 2010
Digital out-of-home video is booming, with total ad spending projected to increa ...
- Mediabrands Making Magic, Reorganizes To Market It
Online Media Daily, Joe Mandese - Monday, November 8, 2010
Mediabrands Ventures, the expansionary division within Interpublic's Mediabrands division, has slightly reorganiz ...
- Former Discovery Boss Campbell to Akoo
Digital Outsider, Erik Sass - Friday, October 29, 2010
The migration of TV execs to digital out-of-home video networks may ...
- Social, Meet Place-Based
The Social Graf, Erik Sass - Monday, October 25, 2010
Young, hip, and growing like gangbusters: This description is equally true f ...
- GfK MRI Measures Place-Based Video
Digital Outsider, Erik Sass - Friday, October 22, 2010
GfK MRI, a media research firm, is getting into digital out-of-home vid ...
- Premier Retail Networks Joins IPG's Emerging Media Lab
Digital Outsider, Erik Sass - Friday, October 15, 2010
For the last couple of years, Interpublic Group's Emerging Media Lab h ...
- PRN and People.com Join Forces for Celebrity Videos
Digital Outsider, Erik Sass - Friday, October 1, 2010
People magazine's Web site, People.com, is bringing some of its premium onli ...
- Auto-Focus: Drivers Like Digital Billboards
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Despite controversy, 80% of survey respondents said they believe roadside digital displa ...
- Clear Channel Goes 3D in Times Square
Digital Outsider, Erik Sass - Friday, September 24, 2010
Even for eye-catching digital signage, it's hard to stand out in Tim ...
- Danaher Heads Industry Org
Digital Outsider, Erik Sass - Friday, September 10, 2010
The Digital Place-based Advertising Association is getting a new president in t ...
- Danaher To Pres, DPAA
MediaDailyNews, - Tuesday, September 7, 2010
The Digital Place-based Advertising Association named Susan Danaher to president of t ...
- Gasoline Fight: GSTV Sues Outcast
Digital Outsider, Erik Sass - Friday, September 3, 2010
Perhaps the best measure of industry maturity is when people start sui ...
- IndoorDirect Gets U.S. Open Highlights from Tennis Channel
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
IndoorDirect, which operates a digital out-of-home video network catering to quick servi ...
- CNN And Starcom Pioneer DO Guarantees
Digital Outsider, Erik Sass - Friday, August 27, 2010
As digital out-of-home video grows larger and more complex, media agencies a ...
- RMG Expands Pharmacy Net, Titan Calls
MediaDailyNews, Erik Sass - Tuesday, August 24, 2010
Reach Media Group is expanding its health-oriented network through national advertising sal ...
- Public Media: Digital Kiosks Hit 7,000 Stores
MediaDailyNews, Erik Sass - Friday, August 20, 2010
A new digital out-of-home network incorporating 3D displays (which don't require glasse ...
- Agencies Launch New DO Planning, Creative Tools
Digital Outsider, Erik Sass - Friday, August 20, 2010
With digital out-of-home continuing to expand at a breakneck pace, a numb ...
- Study: Digital Billboards Don't Cause Accidents
MediaDailyNews, Erik Sass - Tuesday, August 17, 2010
This week brought yet more evidence that digital billboards don't cause traff ...
- Zoom Media Adds LA Fitness to DO Network
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
One of the nation's largest digital out-of-home networks targeting health club patro ...
- Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may ha ...
- Telemundo Launches Spanish-Language DO Network
MediaDailyNews, Erik Sass - Thursday, August 5, 2010
Telemundo is positioning itself at the intersection of two trends -- t ...
- 'Minority Report'-Style Ad Billboards Target Consumers
Around the Net In Media, Fern Siegel - Monday, August 2, 2010
Advertising billboards similar to those seen in the film Minority Report, whi ...
- Fox Codes Uses Ads To Pitch Shows
MediaDailyNews, Wayne Friedman - Monday, August 2, 2010
New scanning technology will be attached to specific Fox advertising materials f ...
- RMG Aligns With mtvU For College Ad Sales
MediaDailyNews, Erik Sass - Monday, July 26, 2010
RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour colle ...
- Digital Coupon 'Events' Take Off
MediaDailyNews, Erik Sass - Friday, July 23, 2010
The number of special product promotions featuring digital coupons increased 84% betwe ...
- CBS Outernet Adds 4,100 GameStop Locations
MediaDailyNews, Erik Sass - Wednesday, July 21, 2010
CBS Outdoor's digital out-of-home division, CBS Outernet, has completed the expansion ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- IBM Unveils Interactive Display In JFK
Digital Outsider, Erik Sass - Friday, July 2, 2010
With help from Ogilvy & Mather and Monster Media, IBM is launchi ...