- LA City Council Votes To Let Digital Billboards Stay
Digital Outsider, Erik Sass - Friday, October 26, 2012
With its car culture, freeways, and numerous billboards, Los Angeles is oft ...
- Howdy, Pilgrim: Titan Snags Ad Contract For John Wayne Airport
MediaDailyNews, Erik Sass - Wednesday, October 24, 2012
Titan Air, the new division launched by Titan last year, has w ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Aeropostale Uses iPad Displays To Attract Customers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Apparel retailer Aeropostale aims to entice its young clientele with a n ...
- Monster Media Gets Transactional in Airports
Digital Outsider, Erik Sass - Friday, October 19, 2012
Monster Media, which operates interactive digital displays in high-traffic venues, is integrati ...
- DPAA Encouraged To 'Storyscape' And Focus On 'Recency'
Online Media Daily, Steve McClellan - Tuesday, October 16, 2012
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creati ...
- DOOH Spending Outpaces Total Advertising By 6-to-1
Digital Outsider, Erik Sass - Friday, October 12, 2012
Everyone who follows the digital out-of-home advertising business knows it's growing fas ...
- AdSpace Launches Clip'd For Mobile Coupons
Digital Outsider, Erik Sass - Friday, October 5, 2012
The convergence of digital out-of-home video and mobile marketing is increasing t ...