- MediaNews I-News Targets Individual Readers
MediaDailyNews, Erik Sass - Friday, May 29, 2009
The MediaNews Group is launching a new "individuated" news product in t ...
- Starwood Hotels & Resorts Partners With Zinio
Marketing Daily, - Friday, May 29, 2009
Starwood Hotels & Resorts Worldwide Inc. is partnering with digital publisher Zin ...
- Nielsen: Only 2.7% Of TV Households 'Completely Unready' For Digital
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2009
With a couple of weeks left before the U.S. broadcast industry shu ...
- MediaCom Taps UM's Wheatley To Lead Digital For Warner Home Video
Online Media Daily, - Wednesday, May 27, 2009
WPP's MediaCom unit Tuesday named Kate Wheatley head of the digital marketi ...
- Nielsen Brings Clarity To High Def: Depends On The Def-inition
MediaDailyNews, Joe Mandese - Friday, May 22, 2009
Thanks in large part to America's conversion to digital broadcast spectrum ne ...
- Digital Radio Ad Spending Surges Amid Medium's Downturn
Online Media Daily, Joe Mandese - Friday, May 22, 2009
Amid an apparent implosion in its terrestrial broadcast marketplace, radio is experienci ...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Isobar's Morris Replaces Fay As Aegis' North America Chief
MediaDailyNews, Fern Siegel - Tuesday, May 19, 2009
Nigel Morris was named CEO of Aegis Media North America, replacing Sar ...
- Big Media Rethinks Role of Digital Czar
Around the Net In Media, Joan Voight - Thursday, May 14, 2009
About four years ago, a handful large media companies, from ABC ...
- How Much is Apple Making from the App Store?
Around the Net In Online Marketing, Ross Fadner - Thursday, May 14, 2009
Apple reported an amazing one billion application downloads in the first ni ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- Interpublic Seer Goes Social To Predict Social
Online Media Daily, Joe Mandese - Wednesday, May 13, 2009
To get a handle on the outlook for social media, Interpublic's chi ...
- Mediacom Reports 8% Rise In New Subscribers
MediaDailyNews, David Goetzl - Monday, May 11, 2009
A top-10 cable operator said it is having some success in attracti ...
- Publicis Launches SMGX To Exploit Digital Data, New Approaches To Buying Media
Online Media Daily, Joe Mandese - Tuesday, May 12, 2009
Publicis' Starcom MediaVest Group has once again reorganized its media services practic ...
- Interpublic Calls Advanced TV 'Balkanized,' Offers Mediocre Ad Outlook
MediaDailyNews, Joe Mandese - Monday, May 11, 2009
Describing the enhanced TV industry's advertising infrastructure as "balkanized," Interpublic's top forecast ...
- Havens Exits 'Portfolio,' Heads Digital For 'The Atlantic'
MediaDailyNews, - Wednesday, May 6, 2009
Sure The Atlantic is a venerated, 150-year-old print publication. But do th ...
- FCC Asks Broadcasters for Brief Digital-TV Test
Around the Net In Media, Joan Voight - Wednesday, May 6, 2009
The Federal Communications Commission wants broadcasters to replace their regular programming wi ...
- Digital Tune: CBS Interactive Music Group Launched
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2009
CBS is starting up a new business unit -- CBS Interactive Mus ...
- Captivate Network Goes Up, Down, And Now, Across The World Wide Web
Online Media Daily, Joe Mandese - Wednesday, May 6, 2009
Captivate Network, the out-of-home digital media unit of Gannett, is expanding fr ...
- Mars Consolidates At MediaVest, Shifts Wrigley's Digital From Mindshare
Online Media Daily, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Apps Are Everywhere
Research Brief, Jack Loechner - Tuesday, May 5, 2009
In only nine months, reports Internet Retailer, Apple's App Store has prov ...
- Online Women Are Diverse, Engaged
Show Daily, Stephanie Miller - Tuesday, May 5, 2009
Sometimes what we find through research just validates what we know instinctivel ...
- Nielsen: Just 3.1% of U.S. Unprepared For Digital
MediaDailyNews, Wayne Friedman - Friday, May 1, 2009
Overall, some 100,000 TV households have been added to those ready f ...
- Research Rivals Nielsen, comScore, Rentrak, TiVo, TNS Agree To Pool TV Set-Top Data
MediaDailyNews, Joe Mandese - Friday, May 1, 2009
Some of the TV research industry's biggest competitors met Thursday in t ...