- HUGE Taps Initiative's Siebert To Head Communications Team
Online Media Daily, Joe Mandese - Friday, October 30, 2009
HUGE, the Brooklyn, NY-based digital shop that is jointly owned by Interpubli ...
- WPP Reports 8.7% Decline, Says Direct/Digital Now 26% Of Total
Online Media Daily, Joe Mandese - Friday, October 30, 2009
WPP Group, the world's largest advertising and marketing services company, this morni ...
- FedEx Aims To Boost Status In Key Markets
Marketing Daily, - Wednesday, October 28, 2009
FedEx has launched its first new global campaign since 2007. "FedEx Delive ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Email Giant Responsys Acquires Smith-Harmon, Will Integrate Digital Marketing Services
Online Media Daily, - Thursday, October 29, 2009
Email marketing services giant Responsys has agreed to acquire Seattle-based digital marketi ...
- Digitas Taps Razorfish's Kinsella As New North American CEO
Online Media Daily, Joe Mandese - Wednesday, October 28, 2009
With the ink barely dry on its Oct. 14th acquisition of Razorfi ...
- Interactive TV Advertising: DEAD In Water! But Digital TV Is Alive & Kicking
TV Board, Chris Pizzurro - Thursday, October 29, 2009
Interactive TV advertising is DEAD in the water! There, I said i ...
- Media X: Future Shock
MediaDailyNews, Jack Feuer - Tuesday, October 27, 2009
Digital is not nearly done with us. We need to figure o ...
- Publicis Reports 'Most Terrible' Results, Claims It Is Becoming An 'All-Digital Agency'
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2009
Paris-based Publicis Groupe, which currently boasts that 25% of its revenues a ...
- Behind The Scene With Newspaper Journalists
Research Brief, Jack Loechner - Thursday, October 22, 2009
According to a new report: "Life beyond print: Newspaper journalists' digital appetit ...
- Fox's New Digital Studios Push Branded Entertainment
Around the Net In Media, Joan Voight - Tuesday, October 20, 2009
Fox Atomic, News Corp.'s recently shuttered studio, is being rebranded to beco ...
- Triton Signs Up Jelli for Audience-Controlled Radio
MediaDailyNews, Erik Sass - Tuesday, October 20, 2009
Triton Media is expanding its digital radio offerings through a new de ...
- Virtual Game Extends Denny's Allnighter Concept
Marketing Daily, - Monday, October 19, 2009
Denny's has created a digital game that encourages the young audience target ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Who's On First? When It Comes To Digital Advertising, WPP Is -- For Now
Online Media Daily, Joe Mandese - Tuesday, October 20, 2009
Who's on first? That may sound like the opening to an o ...
- State Farm, Steve Harvey In Digital Shorts
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
State Farm and SandersWingo gave Harvey general topics and let him ...
- Broadcast Nets Should Program Digital Risks
On Media, Diane Mermigas - Friday, October 16, 2009
A case can be made just a month into the new ...
- Final Nielsen Count: Millions Without Digital TV, Many Using Bootleg Analog Options Instead
MediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Our long national broadcast nightmare is finally behind us, and the U. ...
- Digital Guru, Ventures Chief Hanlon Poised To Leave Publicis
Online Media Daily, Joe Mandese - Thursday, October 15, 2009
Tim Hanlon, the long-time digital media guru and head of one ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Media X: Controlled Burn
MediaDailyNews, Jack Feuer - Tuesday, October 13, 2009
We know advertising will never return to its halcyon days, but ...
- Razorfish Names Concept Communications As AOR
Online Media Daily, - Tuesday, October 13, 2009
Digital ad agency Razorfish has named PR firm Concept Communications as i ...
- Publicis Nets Razorfish, Equity Stake By Microsoft
Online Media Daily, Joe Mandese - Wednesday, October 14, 2009
It's official. Razorfish is now part of Publicis Groupe, and as ...
- CBS Interactive To Launch Multichannel Ad Campaign
Online Media Daily, Gavin O'Malley - Monday, October 12, 2009
CBS Interactive on Monday is expected to launch a multichannel industry ...
- CARU Tiptoes Through Digital Briar Patch
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
One topic was user-generated content (UGC), an area that's hot not ju ...
- Watch News Corp. Digital's Jonathan Miller Fresh From OMMA
MediaDailyNews, The Editor - Tuesday, October 6, 2009
All the action from OMMA Global in New York this September ...
- DVD Displays Go As Part Of Wal-Mart's Anti-Clutter Movement
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Wal-Mart is eliminating display cases that promote the latest hot movie title ...
- Kudelski Bids To Acquire OpenTV
MediaDailyNews, - Monday, October 5, 2009
Cheseaux, Switzerland-based Kudelski Group this morning made a tender offer to acqui ...
- Print Industry Wants Its Own iTunes Store
Around the Net In Media, Joan Voight - Thursday, October 1, 2009
Print publishers are collaborating at an unprecedented level in discussions of n ...
- Ducati Goes All Social In Marketing Shift
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
"We are in the process of reviewing our entire marketing strategy f ...