- TV, Film Cos.: Go Back To The Future
On Media, Diane Mermigas - Friday, May 28, 2010
Films and television are being produced and are competing as if ...
- Just An Online Minute... 16 Candles Make A Lovely Digital Light In DUMBO
Just An Online Minute, Kelly Samardak - Friday, May 28, 2010
Why haven't I gone to Digital DUMBO for the past four ...
- BIA/Kelsey: Radio Rebound in 2010
MediaDailyNews, Erik Sass - Thursday, May 27, 2010
Better-than-expected first-quarter ad revenues have prompted BIA/Kelsey to revise its forecast f ...
- 'Glee'-ful: Ratings Grow, Downloads Sing
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Fox's "Glee" is perhaps the only network TV shows to have ratin ...
- Zinio Introduces Bundling for Print, Digital Subs
MediaDailyNews, Erik Sass - Wednesday, May 26, 2010
Zinio, which creates and distributes digital editions for magazine publishers, has introduc ...
- Vacationers Stay Connected To All Things Internet
Marketing Daily, - Wednesday, May 26, 2010
No matter where vacationers migrate this summer, chances are slim that th ...
- Tribune Stations Air This TV
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
As the network becomes Nielsen-rated, several Tribune stations, including WPIX in N ...
- Most Vacationers Stay Connected To Internet, Digital, Social Media
Online Media Daily, Gavin O'Malley - Tuesday, May 25, 2010
No matter where vacationers migrate this summer, chances are slim that th ...
- Macy's Ad Gets Digital Mag Play
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
In an early example of how a major fashion retailer is worki ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- To Impact Next Generation, PSAs Go Digital
MediaDailyNews, Wendy Melillo - Monday, May 24, 2010
Awareness of public service ad campaigns is not the same in t ...
- Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are amo ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Meredith: E-Readers Can Save Money, Revitalize Titles
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Magazine publishers seem determined not to offer e-readers material for free. Meredi ...
- Univision Scores Soccer's El Tri
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
In a striking deal, Univision has grabbed rights to Mexican national socc ...
- OMD Digital Guru Wensman Joins Team One's Team
Online Media Daily, - Friday, May 21, 2010
Team One, the El Segundo, CA-based unit of Publicis' Saatchi & Saatch ...
- Nanofibers: An Entirely New Way To Recharge Your Batteries
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
Researchers at UC Berkeley are perfecting microscopic fibers that can produce electrici ...
- OOH Revs Basically Holding, Political Ads Rise
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Total revenues for the out-of-home advertising industry were basically flat in t ...
- Chevrolet Sponsors KBB.com iPhone App
Marketing Daily, - Tuesday, May 18, 2010
Kelley Blue Book is launching an app for iPhone. The free, kbb.c ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- 'Own' Your Digital Marketing Data
Marketing Daily, Kathy McCarthy - Tuesday, May 18, 2010
One solution: assign an internal "data czar" who knows the disparate da ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- FTC Asked To Probe Alcohol Marketing Online
Online Media Daily, Wendy Davis - Monday, May 17, 2010
Consumer watchdogs are questioning whether alcohol companies inappropriately target Web users und ...
- KIT Digital Acquires Benchmark Broadcast
Online Media Daily, Gavin O'Malley - Monday, May 17, 2010
Online video provider KIT Digital on Monday agreed to buy Singapore-based Benchma ...
- R/GA Cleans Up At Digital OOH Awards, Takes Best In Show
MediaDailyNews, Joe Mandese - Monday, May 17, 2010
R/GA won four awards, including Best In Show, during the 2010 ...
- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- NBC Fans Social Networks
MediaDailyNews, Fern Siegel - Thursday, May 13, 2010
NBC is extending its audience reach -- to social media -- wi ...
- What Does Madison Ave. Think About Digital OOH Ad Formats?
Show Daily, Joe Mandese - Thursday, May 13, 2010
Want more on the industry research Adcentricity conducted about which digital out-of-ho ...