- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Local TV Ad Spending Soars, Break Double Digits
MediaDailyNews, Wayne Friedman - Wednesday, June 30, 2010
Local television advertising revenues will grow nearly 11% in 2010. However, th ...
- Spokeo Violates Federal Consumer Protection Law, Group Alleges
Online Media Daily, Wendy Davis - Wednesday, June 30, 2010
Online data aggregator and broker Spokeo, which offers detailed financial reports abo ...
- Report: M&A Market Hits $21B, Deal Values Up 291%
Online Media Daily, Gavin O'Malley - Wednesday, June 30, 2010
Led by digital and tech-driven businesses, the M&A market for media, informatio ...
- HitFix Adds Financing For Entertainment Site
MediaDailyNews, Wayne Friedman - Tuesday, June 29, 2010
A growing digital entertainment business publisher just got a bit more investme ...
- Nat Geo's Prince Adds Digital Media Oversight
Online Media Daily, - Tuesday, June 29, 2010
Edward Prince Jr. has been promoted to the newly created position ...
- Savings.com Gets Answers
Online Media Daily, Gavin O'Malley - Tuesday, June 29, 2010
Online coupon destination Savings.com on Tuesday is expected to announce a n ...
- Unilever To Double Digital Spending
Around the Net In Media, Fern Siegel - Sunday, June 27, 2010
Unilever will be double spending on digital marketing this year, Chief Marketi ...
- ShelfLIFE Pinpoints Media Aiding Shoppers' Decisions
MediaDailyNews, David Goetzl - Saturday, June 26, 2010
As Procter & Gamble looks for more insight into how a shopp ...
- Extreme Reach Raises $9 Million For Video Ad Platform
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
Extreme Reach, which sells a digital platform that advertisers can use ...
- New Campaign Builds Burberry's Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 24, 2010
Burberry, which has been staking out its claim as one of t ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer
Marketing Daily, Gavin O'Malley - Thursday, June 24, 2010
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as i ...
- Digital Expansion: ZelnickMedia To Buy Alloy
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
A group led by privately held ZelnickMedia has agreed to acquire Allo ...
- NBC Local Taps Spark For Media Account
MediaDailyNews, - Thursday, June 24, 2010
NBC Universal hired Spark Communications, a division of Starcom MediaVest Group, ...
- Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer
Online Media Daily, Gavin O'Malley - Thursday, June 24, 2010
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as i ...
- Donovan Taps Rubicon's Batson To Lead Digital Agenda
Online Media Daily, Joe Mandese - Friday, June 25, 2010
In what is shaping up to be a battle of digital tale ...
- HUGE, Pepsi Get Bronzed At Cannes
Online Media Daily, - Thursday, June 24, 2010
HUGE the digital agency in Brooklyn's DUMBO section that is partly own ...
- Energizer's Schick Sponsors Launch Of Vevo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The deal with Vevo gives Schick Hydro new ways to market i ...
- Follow The Money To New Platforms
On Media, Diane Mermigas - Friday, June 18, 2010
Data points can underscore larger trends that companies must wisely and brave ...
- AT&T Taps Ogilvy's Mandel To Head Advanced Ad Solutions
Online Media Daily, - Tuesday, June 22, 2010
AT&T has tapped former Ogilvy digital guru Maria Mandel brings as vi ...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- Ad Futures: Mobile, Digital Best Bet
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
Headlines may be blaring the bad fortunes of the lower prices ...
- Fox Ups Earley To President, Marketing/Communications
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
Fox's Joe Earley has improved his position. He's now president of marketi ...
- The Implications Of 'Digital Courage' For Marketing
Engage:Millennials, Morgan Stewart - Friday, June 18, 2010
Customer service issues that crop up in social media point to earli ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- Mag Bag: GfK MRI Sees E-Reader Boom
MediaDailyNews, Erik Sass - Thursday, June 17, 2010
The e-reader revolution is gaining ground, according to the latest findings fr ...
- Hirschhorn Out At MySpace
Online Media Daily, Gavin O'Malley - Thursday, June 17, 2010
MySpace late Thursday confirmed the abrupt departure of Co-President Jason Hirschhorn. Co-preside ...
- News Corp. Buys E-Reader Skiff
MediaDailyNews, Erik Sass - Wednesday, June 16, 2010
In a surprising move, News Corp. has acquired Skiff -- a compa ...
- WPP Digital Acquires Stake In Real-Time TV Analytics Firm
MediaDailyNews, Joe Mandese - Thursday, June 17, 2010
Madison Avenue giant WPP Group has made another strategic investment in ...