- Google, Omnicom Partnership Redefines Digital Advertising
On Media, Diane Mermigas - Friday, July 16, 2010
There's more to the new Google and Omnicom Group alliance than mee ...
- Gannett TV Revs Rocket 20%, Print Falls
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Virtually erasing its 21% decline in TV revenues in the second quart ...
- Virgin To Debut Digital Mag 'Maverick'
MediaDailyNews, Erik Sass - Friday, July 16, 2010
Richard Branson's Virgin is planning to launch a new digital magazine, titl ...
- Meredith Acquires Mobile Marketer Hyperfactory
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
A slew of acquisitions hasn't satisfied Meredith Corp.'s appetite for marketing companie ...
- Agency.com Strives To Make Sense, Becomes Signal To Noise
Online Media Daily, - Wednesday, July 14, 2010
Omnicom's Agency.com unit Tuesday relaunched under the new name Signal To Nois ...
- Carat SF Names Patel Digital Media Director
Online Media Daily, - Wednesday, July 14, 2010
Sankar Patel has joined Carat San Francisco as digital media director, reporti ...
- Mainstream Media Needs To Digitally Reboot
On Media, Diane Mermigas - Friday, July 9, 2010
Media moguls at Allen & Co.'s annual summit appear chronically stumped abo ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- The Pitfalls of Ad Hoc Digital
Online Spin, Kendall Allen - Monday, July 12, 2010
When it comes to digital, there's an unfortunate conversation that still go ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- 'Time' Site To Erect Paywall For Mag-Only Content
MediaDailyNews, Erik Sass - Wednesday, July 7, 2010
Time magazine is restricting access to the online versions of print conte ...
- Got Milk? Campaign Goes IPad, SMS
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Meanwhile, text messaging is enabling MilkPEP to offer female teens access ...
- Tribune Creates Digital Ad Biz
MediaDailyNews, - Tuesday, July 6, 2010
Tribune Co. is starting a new consulting business in its digital departmen ...
- Internet Giants Haven't Cracked Digital Ad Code
On Media, Diane Mermigas - Friday, July 2, 2010
Apple, Hulu and Google are intensifying the race for a share ...
- Connect Mobile Targets Hispanic Ad Base
MediaDailyNews, Erik Sass - Thursday, July 1, 2010
This week brought a new mobile platform for multicultural marketing called Connec ...
- Mag Bag: Conde Nast Preps Special Interest Pubs
MediaDailyNews, Erik Sass - Thursday, July 1, 2010
Conde Nast will produce as many as half a dozen special-interest publicatio ...
- Digital Magazines Don't Encourage Socializing
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
Most publishers are aggressively experimenting with new electronic devices that could repla ...
- SapientNitro Lands Sunglass Hut
Online Media Daily, - Thursday, July 1, 2010
SapientNitro has picked up interactive design and marketing duties for Luxottica's Sungla ...