- 'Boston Globe' To Erect Pay Wall For News Site, Ad Platform Remains Free
MediaDailyNews, Gavin O'Malley - Thursday, September 30, 2010
Following in The New York Times' footsteps, The Boston Globe announced pla ...
- Hendell Out In MRM Reorganization
Online Media Daily, Gavin O'Malley - Wednesday, September 29, 2010
As part of a broader management shift, Reuben Hendell is out ...
- Path-To-Purchase: The Digital Connection
Engage:Moms, David Lied - Wednesday, September 29, 2010
By the time our Moms reach the store aisle, they have mo ...
- Just An Online Minute... Prairie Dog Photobomber Helps Launch A New Reality Show Where YOU'RE In Control
Just An Online Minute, Kelly Samardak - Wednesday, September 29, 2010
Let's get some things out of the way first. No. 1: Wh ...
- BMW's McKenna: Mobile Is Key To Telematics
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
"In-vehicle technology is a two-pronged business for us. First, we are markete ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- MSNBC Asks 'Why Pay For Ads Nobody Sees?'
Online Media Daily, Gavin O'Malley - Monday, September 27, 2010
Preaching accountability, MSNBC Digital on Monday rolled out a new ad renderi ...
- After Vanquishing Blockbuster, The Real Fight Begins For Netflix
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Netflix may have beaten Blockbuster in world of physical DVD delivery b ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- Digital Dollars: 40% of Conde Revs From Apps in Future
MediaDailyNews, Erik Sass - Tuesday, September 21, 2010
Digital circulation and advertising revenues from new devices like the iPad wi ...
- Legion Targets Digital Mavericks
MediaDailyNews, - Tuesday, September 21, 2010
Michael Sepso, co-founder of Major League Gaming and Zack Sherman, former preside ...
- Digital Spend in Midterm Elections Trumped by TV
Around the Net In Media, Fern Siegel - Tuesday, September 21, 2010
According to Borrell & Associates, political spending on digital media should doub ...
- Big Media May Be Dwarfed By Internet, Streaming Options
On Media, Diane Mermigas - Friday, September 17, 2010
We are fast approaching the tipping point where content creation, aggregation a ...
- Celebrate The 2010 OMMA All Star Honorees
Online Media Daily, OMMA Editors - Tuesday, September 21, 2010
Each year we celebrate the media, creative and marketing industry figures ...
- Samsung Takes A Shot At Apple With Its New Digital Cameras
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
The rise of camera-equipped smartphones has put a damper on sales ...
- Media Planning For A Boring Planet
Marketing: Health, Ted Smith - Friday, September 17, 2010
The truly new media plans will be very digital, but that ...
- Nielsen, ABC's 'Generation' In Sync With iPad
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
ABC and Nielsen have linked on an initiative to make the iP ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- Digital Media Brand Values Soar, Google Now Ranks No. 4, Just Behind Microsoft
Online Media Daily, Joe Mandese - Thursday, September 16, 2010
The underlying brand value of two of the digital media industry's mo ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- Thomson Reuters Launches Global Campaign
Marketing Daily, - Tuesday, September 14, 2010
Targeting 14 major cities in seven languages, the campaign is the large ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Digital Developments Could Undermine Comcast/NBCU's Power
On Media, Diane Mermigas - Friday, September 10, 2010
Comcast's proposed takeover of NBC Universal is the first mega media merg ...
- Optimedia Named Digital Agency For BA
MediaDailyNews, - Friday, September 10, 2010
Optimedia US has been named digital media agency of record for Briti ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- KFC To Introduce Colonel To The Younger Generation
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
As a green copy editor, I recall writing a headline for t ...